
Originally Posted by
gamblingtraffic
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. The policy change has been made following a change in U.K. legislation regarding advertising of gambling services. It used to be illegal to issue ads that contained any invitations for gambling, or a mention of the money, bonuses or prizes that could be won by gambling. Following the recent changes in legislation, any or all of the above subjects can be incorporated into an ad. Yahoo! has decided to update its own editorial policy and allow gambling to be promoted in ads displayed through their search marketing platform. The email sent by Yahoo! says this.