With the Euro coming up, betting affiliates are definitely grinding right now to get their sites in position to attract the most bettors. For those affiliates that focus on sports betting, I'd be interested to hear whether they prefer to focus on fixed odds, live odds, or if they don't differentiate between the two. Certainly these different styles of play attract different types of punters. Considering they spend an extended amount of time-on-site to watch the constantly updating odds, is there a greater cross-sell opportunity with in-game bettors? Are they more valuable ?