Google May Core Update 2026 rolling out

[wonderpunter]

I felt this a few day's ago.. March didn't do a thing. I feel this might be a big one for our industry https://status.search.google.com/inc...6LRRihEjpzEeWE

[allfreechips]

So far positives last few days, hope its related

[wonderpunter]

From my experience a boost before the offical announcement usually means a negative update lol.

[allfreechips]

last 2 were positive so ill hope

[newcustomeroffer]

The SERPs have been all over the place for a while now, let's see what this one entails - good luck everyone!

[eenzoo]

Not sure if there is Google wise something good in the pipeline for the near/closer future if u think those to an end.

https://edition.cnn.com/2026/05/19/t...r-updates-2026

Probably we will see a fully AI answering machine before Google market share went massive down south because people want to search and discover on its own instead of getting "results" in a eat or die manner. Or not and people adopt.

[baldidiot]

Not sure if there is Google wise something good in the pipeline for the near/closer future if u think those to an end.

https://edition.cnn.com/2026/05/19/t...r-updates-2026

Probably we will see a fully AI answering machine before Google market share went massive down south because people want to search and discover on its own instead of getting "results" in a eat or die manner. Or not and people adopt.

Maybe they've intentionally been making google search worse so that people will think the switch to AI is a good thing...

Self interest aside, I'm really not a fan AI search - I'd rather read from a source I recognise or trust rather than an mish mash of info where you don't know where it's actually come from. Also it's so much slower and I have the attention span of a two year old.

Duck Duck Go from here on out it is then!

[Dreamer]

The May update seems to be rewarding depth over breadth — pages that comprehensively cover a topic are outperforming thin content even when the thin content has more backlinks.

For iGaming specifically, topical authority seems to matter more than ever. A site that covers casino software comprehensively from multiple angles is outranking sites with more domain authority but shallower content.

We've seen a new iGaming software site go from 0 to 19,000 impressions in 5 weeks purely on content depth and internal linking — no link building beyond basic directories. Positions are still high (avg 73) but the trajectory is encouraging.

Anyone seeing similar patterns in their niches?

[Casinodad]

Not sure if there is Google wise something good in the pipeline for the near/closer future if u think those to an end.

https://edition.cnn.com/2026/05/19/t...r-updates-2026

Probably we will see a fully AI answering machine before Google market share went massive down south because people want to search and discover on its own instead of getting "results" in a eat or die manner. Or not and people adopt.

The question is then whether it is legal what Google does when they steal information from our pages without providing a link to our pages. I know the EU is working on a lawsuit against Google for abuse of power.

[FictionNet]

I actually get more traffic from Bing, Yahoo, and DuckDuckGo than I do from Google - and I'm fine with that. Less headaches.

[flugjoshi]

One of my sites had 60% of the pages Crawled - currently not indexed & Discovered – currently not indexed. A few days ago I got a massive positive jump where now only 10% show this status but impressions fell down 80% on the whole site according to the performance tab in GSC. in the enhancements tab under the review snippets it still shows me several hundred impressions of the review snippets alone per day. Something is in the making here and I think it is on the positive side for me.

[fonzi1022]

I've seen very little change on my end but hoping things go well for me this update.

[wonderpunter]

No change either.. the results I check all exactly the same. parasite SEO, Hacked, Repurposed etc ..

[CasinosBroker]

Nothing on my side.

I am bracing for impact.

[invinciblepoker]

one of my sports sites doubled to $75k monthly value on ahrefs [junk], which is cute I guess.

[wonderpunter]

Today noticing a big shake up for UK keywords for a UK site.

[TheGooner]

Today noticing a big shake up for UK keywords for a UK site.

Is that a google thing you're checking ... or a paid sub somewhere ?

[Casinodad]

"Google's AI and systems have been doing a massive "SERP reshuffle" in the last 48 hours. They've implemented new, stricter requirements for iGaming affiliates that are killing smaller platforms in favor of the big companies."

My site https://www.rtgcoupons.com/ was completely removed from Google over the weekend! My Google search console reports no errors or penalties, everything is green..

https://www.google.com/search?q=http...client=gws-wiz

This is the absolute death of small sites and affiliates, 24 years in the casino affiliate buisnes and now it is all over

[newcustomeroffer]

It seems like a big update - here's some commentary on it from SE Roundtable: https://www.seroundtable.com/google-...ard-41421.html

[allfreechips]

See there are some missing sites from top of search like the ClimateAI that dominated no deposit terms for quite some time. Sorry to see some real and long time sites also hit by this update, and hope those recover soon.