Have you made changes for the 6th UK Socially Responsible Advertising Code?

[MichaelCorfman]

The sixth edition of the UK Gambling Industry Code for Socially Responsible Advertising comes into effect this week on Thursday, 1 October 2020. Over the past week affiliates have discussed notices they have received from affiliate programs regarding the new edition in the following thread: Socially Responsible Advertising - UK Affiliate ads marked ‘#ad'.

You can view the 6th edition of the code here: Gambling Industry Code for Socially Responsible Advertising.

For this week's poll I ask if you have, or currently plan to make changes to your website based on the new edition.

Besides voting in the poll, I invite you to share the changes you have made or plan to make and your thoughts on the implications of the new edition of the code of conduct.

Paragraph 62 of the new edition is particularly draconian. It reads as follows: "Compliance with the above is expected to be managed by way of a contractual obligation to comply with a Code of Conduct for the affiliate party. Operators are expected to terminate relationships with affiliates who cannot/do not comply, preferably on a one strike and you’re out rule."

Michael