Have you used Google Search Console Insights and integrated it with Google Analytics?

[MichaelCorfman]

Yesterday, in the Google Search Central Blog, the following article was posted:

Learn how to improve your content with Search Console Insights

Producing great content is an effective way to build a loyal and engaged audience that can help you achieve your goals, such as helping to grow your business and brand, raising awareness to a cause, or helping people. Great content comes in many shapes and forms, such as an inspiring blog post, helpful guide or a fun questionnaire, and creating it takes effort, dedication, and being highly attentive to what your audiences appreciate.

To help you better understand which content of yours resonates with your audiences, we are introducing a new experience called Search Console Insights. This experience joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance. Whether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an overview and helpful insights on how your content is performing. This new experience will gradually be rolled out to all Search Console users in the upcoming days.

So, I decided to investigate Search Console Insights. First, I went to Google Search Console and selected the GPWA website. On the top of that page there was a lightbulb image, the text "Understand how your new content is doing" and a link to Search Console Insights.block of text. Clicking on that link, in the upper right corner of the page there was a gear image that lets you define an association between a search console property and a Google Analytics property, which I did. I then went back to the Search Console Insights page for the GPWA. That page integrated together some information from search console and some information from Google analytics. The headline information was the number of all-time page views (about 25 million for the GPWA website) and a page views chart by day over the past month. Then there was a section devoted to newly published content over the last couple of days and its relative popularity following by a similar section covering the most popular content over the past four weeks. After that was a potpourri of additional content ranging from top traffic channels to top search terms to referring links from other websites and a summary of visitors from social media.

For this week's poll I ask if you have seen the new Search Console Insights report, if you've associated search console and Google analytics properties with one another, and what you think of the new report.

For my part, I am diligently associating search console an Google analytics properties with one another where that makes sense. And I do find some of the summary information interesting. But I expect to continue to spend my time in those two separate tools, and probably only occasionally looking that the combined summary information provided by Search Console Insights.

Michael

[Scorebetting]

Mine just shows what terms people have clicked through google search. The same information as GSC. Hopefully the information will expand as my site grows.

[Scorebetting]

Do excuse my stupidity i hadn't actually integrated with Analytics yet, looks like a lot more info now.

[MMM]

Tried it now.

Tbh, didn't find anything new that I wasn't aware before.

[newcustomeroffer]

Yes, associated mine.

Kneejerk reaction is that it's a pretty dashboard that summarises some of the most pertinent pieces of data, although it's not actually giving me anything more than I could have got before unless I'm missing something.