Is incentivization allowed?

[northwester]

Hi guys, I'm new to poker affiliate marketing. Do poker rooms allow incentivizing sign ups? For instance, if the the prospect creates an account through my affiliate link and deposits money they can get something from me in return. Is this practice allowed? Or is it banned by most poker rooms/casinos? If I'm making money through rev share, would the poker room really care?

Thanks

[universal4]

Most Affiliate programs have terms that prohibit affiliate from paying incentives directly to players from sign ups, with some exceptions.

Depending on the amount of traffic you can drive to a brand, you might want to check specifically with the operators about the possibility of a special bonus or other promotion you can offer players directly.

And in many cases, such incentives will likely only be on revshare deals.

Rick
Universal4

[TheGooner]

Most affiliate programs don't like this because typically it's a simple scam.

The affiliate is (trying to) earn something like a $50 CPA per depositing player, and offers a smaller amount ($10) to readers to join the poker / casino / sports site and deposit a tiny amount ($5). Thousands of low value player might jump at this - and obviously the program loses.

If you are looking at a rev-share deal then it's probably OK, but you'd still be best to go through the process with your AM, and be clear about the incentive that you are providing to people in order to join the program.

That way it's a known factor in advance, and if your players turn out to be low performing, or low value (because they're only doing this to earn your incentive) then the program and AM know about the background.

[drifter8]

TheGoooner said it 300 % right.

Why should AM or aff, program give you money for low value players, whom might not any re-deposits or sth ?

Seems like a scam, unless we are speaking about VIP players, but such ones will earn you money , not just because they are in, because of your incentives?

Those incentives, seems to me like free bets or free spins.

If you are about to refer some decent players, that CPA is not needed from the program and the incentive for bringing some players.

Revenue share is the key to success in long run, it does not matter is it poker, casino or sports verticals

[baldidiot]

Even rakeback has fallen out of favour with the operators...

Some sites do this kind of stuff though. I think Poker Source is probably one of the biggest for that kind of thing (and nice to see it's still going actually) but they've been doing it for decades and probably have great relationships with the programs.

I would be surprised if they agreed to new deals like that unless you had a history of sending them decent traffic.