Help! I need CPM advice

[Ash Ketchum]

I usually work with bookmakers on a revenue share, cpa or flat fee basis.

Now I am thinking of shifting my collaboration model to a CPM based model.

Is this something bookmakers are willing to do anno 2022? And if so, what do you think is a realistic CPM fee?

Thanks in advance for your opinions!

[wonderpunter]

not many work with CPM, unless you have great keywords.. but in that case you would be working hybrod or revshare anyhow, usually non convertors want cpm

[eenzoo]

Even in mainstream media-buy-wise, CPM (cost per mille) is complete outdated and used by scammer and cheaters and maybe some torrent/popunder guys only.
Cheap, generic traffic, bots, and bloody scammers makes it a pretty bad choice to calculate.

[Ash Ketchum]

The reason for this thought is that the big chunk of the traffic is from a betting social media community. Many of them already have an account at our potential partners and therefore CPA or revenue share is less appealing.

[universal4]

Why should operators pay for traffic, when the bulk of the traffic (as you already know) already have accounts?

That is not providing value to the operator.

Rick
Universal4

[Ash Ketchum]

Why should operators pay for traffic, when the bulk of the traffic (as you already know) already have accounts?

That is not providing value to the operator.

Rick
Universal4

I understand what you mean Rick, but for retention, for example, our channels are excellent. That has value too, right? Bookmakers also spend huge capitals on brand awareness via traditional channels, whose results are much harder for them to measure...

[nvc]

Aren't flat payments also outdated?
I've done this one time with 1x bet and I didn't understand their idea. They were just giving me some money for completely new website with minimum traffic.

[LowFlyingBird]

CPM deals don't make sense for Affiliate Programs.

Not all clicks are the same.
and definitely not all impressions are the same.

1999 calling and a single page with 100's of banners being refreshed all day is calling. LOL