Results 1 to 15 of 15
  1. #1
    Topboss is offline Private Member
    Join Date
    March 2002
    Location
    New Zealand
    Posts
    2,367
    Blog Entries
    1
    Thanks
    556
    Thanked 443 Times in 227 Posts

    Default Help with Valuation of Finance Domain

    Hi All, I am not sure if this is the correct thread to post this in, but I own a domain called smarteller.com which I want to sell. It was registered in 2004 and although there is content on it, I never pursued the concept so I would treat it as a domain and not a live website as such.

    The problem is that being a gambling affiliate myself, I don't know where to start in terms of establishing a price for it.

    I would be very grateful if anyone here could give me some ideas/ thoughts on a realistic starting price.

  2. #2
    MichaelBluejay is offline Private Member
    Join Date
    October 2006
    Posts
    54
    Thanks
    38
    Thanked 24 Times in 22 Posts

    Default

    Having had the same question for other domains, what I learned is that valuation is pretty much impossible, other than putting it on the market and seeing what it will bring in. Auctions theoretically find the true market price, but buyers are way more likely to buy a fixed-price domain rather than one through an auction. So, the best thing to do is probably to offer it for sale at an extremely high fixed price, where you'd be happy if it sold but it probably won't. Then every week or month, lower the price until it sells. If you're worried about leaving money on the table ("What if my extremely high price is actually too low?"), then go ahead and offer it at auction.

    While every domain is different, the best way to understand domain values is to look at comps, how much other domains have been selling for, e.g. DN Journal.

  3. The Following 2 Users Say Thank You to MichaelBluejay For This Useful Post:

    Former Member 14 (1 September 2020), Topboss (28 August 2020)

  4. #3
    Topboss is offline Private Member
    Join Date
    March 2002
    Location
    New Zealand
    Posts
    2,367
    Blog Entries
    1
    Thanks
    556
    Thanked 443 Times in 227 Posts

    Default

    Thanks very much for this advice. It is most appreciated

  5. #4
    GoodLuckMate is offline Private Member
    Join Date
    August 2020
    Posts
    5
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    The price of a business like that is considered 8 times of the annual profit.

  6. #5
    universal4's Avatar
    universal4 is online now Forum Administrator
    Join Date
    July 2003
    Location
    Courage is being scared to death...and saddling up anyway. John Wayne
    Posts
    31,962
    Thanks
    3,683
    Thanked 8,692 Times in 5,544 Posts

    Default

    8 times the annual is super high for almost ANY business in these times, and certainly over and above most industries.

    It is possible some financial businesses could gain enough attention that some would consider that kind of multiplier, BUT the valuation of strictly the domain itself is much harder to quantify.

    I have known of the domain as stated above, well since the beginning pretty much, and I think it is a GREAT domain for the banking sector, or an e-wallet or maybe a crypto wallet or site marketing such.

    I wonder if possibly this would sell the best on Sedo possibly. Sending PM

    Rick
    Universal4

  7. The Following User Says Thank You to universal4 For This Useful Post:

    Topboss (30 August 2020)

  8. #6
    Topboss is offline Private Member
    Join Date
    March 2002
    Location
    New Zealand
    Posts
    2,367
    Blog Entries
    1
    Thanks
    556
    Thanked 443 Times in 227 Posts

    Default

    The price of a business like that is considered 8 times of the annual profit.
    It is really just the domain that is worth anything as the original business plan did not materialize due to our Business partners at the time ( State Bank of Mauritius ) doing the dirty on us.

  9. #7
    big fish is offline Private Member
    Join Date
    February 2003
    Location
    Florida
    Posts
    1,364
    Blog Entries
    32
    Thanks
    72
    Thanked 130 Times in 96 Posts

    Default

    5X annual earning is/was somewhat if a long running overall business average standard (not industry specific).

    not sure if that's still the case. a little fun fact i learned in college a guess
    - Big Fish - Founder of Wagerz.org, CasinoOnline.us & SportsGambling.us

    1. wagerz.org: Discover the best US online gambling sites for real money play. Wagerz is a United States online casinos and sports betting guide.

    2. sportsgambling.us: Find USA sports betting websites that are legal and licensed in the United States of America.

    3, casinoonline.us: Compare USA online casinos with fact-checked reviews of legal casino sites for American players.

  10. #8
    big fish is offline Private Member
    Join Date
    February 2003
    Location
    Florida
    Posts
    1,364
    Blog Entries
    32
    Thanks
    72
    Thanked 130 Times in 96 Posts

    Default

    So if there are not earnings and its domain only as you said, who knows how to value it.

    the right buyer at the right time = a great price
    any buyer asap = ****** price

    so if its a great domain i would wait for the right time and right buyer

    if its a so-so domain, the right buyer will most likely never come along
    - Big Fish - Founder of Wagerz.org, CasinoOnline.us & SportsGambling.us

    1. wagerz.org: Discover the best US online gambling sites for real money play. Wagerz is a United States online casinos and sports betting guide.

    2. sportsgambling.us: Find USA sports betting websites that are legal and licensed in the United States of America.

    3, casinoonline.us: Compare USA online casinos with fact-checked reviews of legal casino sites for American players.

  11. The Following 2 Users Say Thank You to big fish For This Useful Post:

    Former Member 14 (1 September 2020), Topboss (2 September 2020)

  12. #9
    Join Date
    November 2005
    Posts
    4,510
    Blog Entries
    1
    Thanks
    1,920
    Thanked 2,216 Times in 1,278 Posts

    Default

    It's like anything for sale, if there are interested buyers, then you've got a chance of making some decent dollars. Though, in these current times, I'd be holding out, and waiting for things to improve. Unless you desperate to sell, then I guess you'll get far less.

    I have an aged domain dating back 12 years. It targets AU pokies. Got an offer of $20K for it back in 2012, and declined the offer. After the 2017 IGA made it illegal for me to promote casino to other AU citizens, I decided to put that domain up for sale. I was asking far less than $20K.

    Lets just say, it didn't sell, and I still have it

  13. The Following User Says Thank You to Former Member 14 For This Useful Post:

    Topboss (2 September 2020)

  14. #10
    DaftDog's Avatar
    DaftDog is offline Private Member
    Join Date
    October 2008
    Location
    Your kitchen.
    Posts
    2,071
    Thanks
    653
    Thanked 742 Times in 442 Posts

    Default

    I would get rid of the current site, which looks a bit dated and serves no purpose, and add a modern landing page that indicates the domain is for sale and it's potential uses. Add a contact form too.

    I did that for a .com gambling domain that I was struggling to sell and within a month I had a buyer.

  15. The Following 3 Users Say Thank You to DaftDog For This Useful Post:

    Former Member 14 (2 September 2020), TheGooner (2 September 2020), Topboss (2 September 2020)

  16. #11
    Join Date
    November 2005
    Posts
    4,510
    Blog Entries
    1
    Thanks
    1,920
    Thanked 2,216 Times in 1,278 Posts

    Default

    Quote Originally Posted by DaftDog View Post
    add a modern landing page that indicates the domain is for sale and it's potential uses. Add a contact form too.

    I did that for a .com gambling domain that I was struggling to sell and within a month I had a buyer.
    The KISS (keep it stupid simple) principle, always works well. That's a brilliant suggestion DD. And, it makes 100% sense!

  17. The Following User Says Thank You to Former Member 14 For This Useful Post:

    TheGooner (2 September 2020)

  18. #12
    TheGooner's Avatar
    TheGooner is offline Private Member
    Join Date
    March 2007
    Location
    New Zealand
    Posts
    4,453
    Thanks
    2,058
    Thanked 4,434 Times in 2,113 Posts

    Default

    Tricky name to price because most financial services run under a brand and believe that their brand is the biggest selling point.
    But just like the biggest search engine isn't found at searchengine.com ... I suspect that smarteller.com is too functionally generic.

    But if there is a new entrant into bank services that does have some sort of smart teller then you're in ...
    You only need ONE person to disagree to get it sold. I love the idea of "DaftDog" above ...
    I would get rid of the current site, which looks a bit dated and serves no purpose, and add a modern landing page that indicates the domain is for sale and it's potential uses. Add a contact form too.

  19. The Following User Says Thank You to TheGooner For This Useful Post:

    Topboss (2 September 2020)

  20. #13
    Topboss is offline Private Member
    Join Date
    March 2002
    Location
    New Zealand
    Posts
    2,367
    Blog Entries
    1
    Thanks
    556
    Thanked 443 Times in 227 Posts

    Default

    Thanks to everyone for your suggestions. I have a bit of a clearer direction in mind and I think I will go along with DaftDogs Suggestion ( Thanks Mark ) and will get something up on the home page, and will also list it at Sedo as suggested by others as well.

  21. #14
    Nenad is offline Public Member
    Join Date
    June 2019
    Posts
    546
    Thanks
    311
    Thanked 155 Times in 128 Posts

    Default

    You check out dnpric.es for historical domain sales that also might help

  22. The Following User Says Thank You to Nenad For This Useful Post:

    Topboss (30 September 2020)

  23. #15
    Hristo is offline Public Member
    Join Date
    May 2021
    Posts
    56
    Thanks
    0
    Thanked 10 Times in 7 Posts

    Default

    better check in some domain forum and ask someone in domain group in linkedin, people are quite helpful there.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •