There are literally countless options out there when it comes to online casinos. For new casino's trying to get into the market, gaining exposure and a good reputation can be an overwhelming task.

So what do affiliates look for when deciding whether or not to work with a newer merchant?

Do you head to the site, and check out its functionality? Do you set up an account and play a few hands (or whatever the site offers)?

I realize affiliates would like to work with established brands, but there are quite a few up and comers that definitely deserve a look (especially when they have great affiliate managers to smooth the dealings ).