Three weeks ago, for our weekly poll, I used a question from an annual survey of affiliates conducted by the folks who run the affiliate summit conference (a general affiliate conference, without a gaming focus, held in the US twice a year). You can see the report covering their 2013 survey here: 2013 Affiliate Summit AffStat Report.
For this week's GPWA poll, I'm going to use a second question from their survey. That means once again we can compare our results looking at gaming affiliates to the results from a broader affiliate audience.
Here is the question I chose, and the frequency different answers were given by the general affiliate audience in the 2013 survey:
How do you typically drive traffic to your website?
- Search Engine Optimization - 78%
- Leveraging Social Networks - 60%
- Blogging - 59%
- Word of Mouth - 37%
- Email Marketing - 28%
- Pay Per Click - 26%
- Video or Images - 20%
- Display Advertising - 18%
- Offline Marketing - 15%
- Comment Marketing - 13%
- Guest Posting - 12%
- Other - 4%
Besides voting in the poll, post your thoughts and experience with each of these marketing methods.
Michael