
Originally Posted by
universal4
Each individual program can choose how ling the cookie is good for, and whether it is over-writeable.
Sadly, the IA software makes it too easy for affiliate programs to turn off links, which is a REALLY stupid move for any program to send traffic to a 404 page.
Some affiliate programs have no concept of smart business when it comes to preserving traffic. If an offer expires or a bonus is changed or a promotion ends, a SMART affiliate program will redirect traffic from the expired links to the home page or maybe the promotions page so the visitor can have the opportunity to see the current offers etc.
The length of the cookies or whether it is over-writeable or not has less to do about whether it is IA software or not and more to do about how the affiliate program structures the cookie system for affiliates.
Rick
Universal4