How much of your content workflow now involves AI?

[Maj Jan Krosl]

Curious where everyone lands on this one. AI tools have been hard to avoid the past couple of years but ive noticed affiliates taking really different approaches. Some are leaning in heavily others pulled back completely after watching rankings tank.
Where are you at right now?
Would genuinely love to hear what's working or not working for your sites this year. Feels like everyone has a different answer depending on the niche.

[Cash Bonus]

I don't depend on AI and I've been writing and publishing all of the content on my websites alone, since I first started as a casino affiliate more than 20 years ago now.

[hatario]

I use it for ideas/brainstorming, sentiment analysis, spellchecking and during research. Never for writing the whole article.

[fonzi1022]

I've been using Ai more and more but I won't let it write content. It's great for debugging website issues, finding new topics to write about, etc.

[casinobonusguy]

I use it to rewrite some titles and descriptions and it is amazing for coding but our content is still all written by us.

[golfbettingsystem]

I increasingly use it for research but that's about it.

[ocreditor]

Mainly for research and minor rewrites needs, also for creating specific guidelines etc

[MichaelCorfman]

The one item of website content I produce on a regular basis is weekly GPWA polls when a good poll is not provided by a GPWA member like Maj Jan Krosl with this poll.

AI had dramatically impacted how I prepare polls, to the point where I often feel it is a very collaborative effort. I'll identify a possible poll topic, and I'll have a chat to discuss the topic and get an outside perspective. Sometimes that follows exactly the path I expect. But there is usually far more involved than the types of wording improvements one might expect from someone in the role of an editor reviewing the work of an author.

After an overview discussion, I will frequently ask for a suggestion on how to present some portion of the the discussion. And I will say what I think is good, what I think is bad, which I think is unnecessary, and what I think is missing. In the end I always produce something that genuinely reflects what I believe is important. But it is almost always much more thoughtful than if I was just having a dialogue with myself. I think the process actually takes longer than if I were just doing it myself, but I firmly believe the result is better, which is why I invest the extra time.

So, for me, the answer to the poll question is somewhere between "I use AI for research and outlines only, then write the rest myself" and "AI does the drafts, I heavily edit." I definitely use AI for research and developing ideas. But I wouldn't say AI does the drafts of what I post, although it does prepare drafts that serve as the basis for subsequent dialogue and collaborative evolution.

Michael

[NoDepositCasinos]

The option that most closely matches what I do is “I use AI for research and outlines only, then write the rest myself”. I start using AI for research, and then write the outline and first draft by myself. After that, I use AI to refine the material, either researching more or debating ideas with it, for lack of a better way to put it.

[Knowlesgarry]

I think a lot of affiliates ended up somewhere in the middle. AI is incredibly useful for speeding up research, outlines, content refreshes, metadata, comparisons, and scaling repetitive tasks, but fully automated “publish instantly” workflows seem much riskier now than they did a year or two ago. The sites that got hit hardest were often the ones pumping out huge volumes of generic content with no real expertise, testing, or unique angle behind it.

What still seems to work is using AI as an assistant instead of a replacement. If there’s real editing, firsthand experience, original structure, screenshots, data, or opinion layered on top, the content usually feels much stronger and more trustworthy. The niche matters too - in gambling, finance, or product reviews, users can tell pretty quickly when content was written without actual experience. So for me the sweet spot is AI for efficiency, humans for judgment and authenticity.

[Pokerface]

Although I use AI for research and some help, anything written and posted is written by me.

[GlobalPokerSites]

Changed drastically over the last year as expected. AI is great for brainstorming concepts quickly.