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17 December 2009, 9:46 am
#1
IAB UK calling for display ad research
The IAB (Internet Advertising Bureau) are calling for any display ad research to be made known to them:
http://www.iabuk.net/en/1/urgentcall...arch171209.mxs
The IAB standards are why we have those standard banner ad sizes (http://www.iab.net/iab_products_and_...1421/1443/1452) like 468 by 60 and so on. They appear to be wanting to update this and are asking for any research on what is effective and what isn't.
Hope this is the right forum to post this, and hope it is of interest!
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