ICE and iGB Affiliate smash numerous attendance records in 2024

[The Buzz]

Clarion Gaming has reported that both ICE 2024 and iGB Affiliate 2024 achieved unprecedented levels of attendance last month, drawing participants from 164 countries worldwide.

Held at the ExCeL London from 6-8 February, ICE saw a record-breaking turnout with 45,050 unique attendees, marking a 12% increase from the previous year. Similarly, iGB Affiliate, which took place at the same venue from 6-9 February, attracted 7,295 unique visitors, setting a new record and witnessing a notable 27% surge compared to 2023. In total, the combined events of 2024 brought in a remarkable 52,345 unique attendees.

Visitation figures, which measure the number of person days attendees spent at the ExCeL, topped 100,000 for the first time in the exhibition’s history. The events recorded visitors from 164 nations worldwide. Excluding host country the UK, Malta had the most visitors at 3,364. The US followed on 1,913 and Bulgaria with 1,659.

From iGB:

“February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events,” Clarion Gaming managing director Stuart Hunter said. “ICE and iGB Affiliate occupied every square millimetre of exhibition and meeting space available at ExCeL London.

“I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future.”

Hunter also noted a positive response from those who attended. Independent research has found the event had a satisfaction rating of 96 out of 100. This compares to an average of 50 for all UK-based B2B events.

Hunter said this is encouraging ahead of the event’s move to Barcelona in 2025. Relocation comes after a six-month bidding process, with Barcelona selected from a four-city shortlist ahead of Madrid, Paris and London.

“While that’s really satisfying, we are very aware that the bar has been set for Barcelona 2025,” Hunter said. “The entire team is confident that we can maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with ICE and iGB Affiliate.”

Read more here: https://igamingbusiness.com/gaming/i...dance-in-2024/

[newcustomeroffer]

It will be interesting to see how that compares next year in Barcelona to validate (or not) the switch in venue.

[drifter8]

It was the last one for that time- frame February in London and maybe Barcelona will be with less figures and attendance. I have to admit that it was a great conference.

[Pokerface]

This year both ICE and LAC were amazing conferences. It was great to see the events huge success. Hope Barcelona will also be a huge success.