IGT acquires Double Down Interactive for $500 Million!!

[alexpratt]

Personally I think this is huge and a big game changer - We will see a queue now of operators and suppliers going after the social games on FB - The prices is massive for what they bought but oddly I think well worth it in the long-term especially when FB goes live and selects their partners for real money gambling http://www.igamingbusiness.com/conte...-facebook-move

[TheGooner]

There is a long, long path ahead before Facebook goes anywhere near pay games. There is never a cash payout back to the customer.

At the moment the only revenue this company makes is where players purchase extra "virtual chips" in order to be a high roller and open more activities. Call me crazy ... but gambling without a cash payout ... that's not an experience that players will continue with for long.

So the outfit gets lots of eyeballs, but not valuable ones.

[Imperator]

Truly impressive sales price. This company grew to 5 million users in less than two years. Apparently they caught a niche and a good one. Even in the free play niche 5 million users is quite a large audience. Plus most of these people aren't actual gamblers, otherwise they wouldnt be wasting their time playing where they can't cashout.

[grem]

What a great way to make $500 million.

Never a cash payout to the customers? Sounds like some online casinos today unfortunately.