Sorry BB1, I guess I continue to be not clear, because you have clearly missed completely what I have tried to say. I firmly believe that our strategy minimizes the chance that a player will end up playing at the rogue gaming site.
There are only two choices from my perspective:
Alternative 1: A page where we try once to deter the player, and they hit the back button to go onto the next search result; or
Alternative 2: A page where we try to deter the player, but if they are not not detered and say they want to visit the site then we take them to an overlay where we can make a second, relatively stronger attempt to deter them.
Remember, these are folks who are searching for the specific rogue property generally, not searching on some generic keyword. We feel the message we will give them will be stronger than the message they are likely to get elsewhere, if they get any negative message at all.
For that reason I firmly believe that strategy 2, if you look at the overall actions taken by a player on the web overall, rather than just our our site, makes it less likely a player will visit the rogue site with the intention of playing there.
And strategy 2 cannot be persued without lying to the visitor without having a link to the property. Do you understand that it is impossible to persue strategy 2 without including a link?
Michael


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