Keyword Selection

[GalvinBrown]

As we all know that keyword plays the most important role in search Engine Optimisation.Well Here I am sharing some tips which I have concluded from my experience..
Get realistic estimate of keyword popularity
Don't Pick Single Word Phrases
Evaluate the competition
Choose Specific but Not Popular Keywords
Constantly Change Your Keywords

[jijaybajay]

Constantly Change Your Keyword? Could you explain a bit more about this? thank you

[universal4]

Yes I would like to see that statement clarified.

Now in terms of anchor text on links, I try and use different anchors for inbound links from other sites.

I do this to match the theme of the page or article the link is on as well as make sure it matches the kind of content on the page the link is pointing at as well.

Rick
Universal4

[GalvinBrown]

Constantly Change Your Keyword? Could you explain a bit more about this? thank you

Hi jijaybajay,I mean that you should change keyword regarding to your keyword.I mean keyword 'Using variants of your main keywords or you can say product.'
For example:If your Product is 'Sound Card',then you may select keywords like
computer sound card
buy sound card
professional sound card
digital sound card etc..
All those name must be relevant to your product..

[franky123]

I am not agree with "Choose Specific but Not Popular Keywords". Popular keywords are those keywords which is searched mostly, if you will avoid these keywords due to more competition then you can't get sufficient visitors.

[TravG]

I would say choose specific keywords but non popular key word phrases. I think you should use popular keywords as obviously they are searched the most but use strings of popular keywords to create keyword phrases.

In Gary Beal's 12 SEO tips, he states that 25% of all Google searches have never been searched before. Imagine the possiblilities! When I'm putting together a Keyword phrase I try to think to myself what would I put in the box to search?

Sure its easy to say "poker reviews" but good luck getting in the top results of that page. Instead try to come up with a 4 or 5 keyword phrase using "poker" and "reviews".

[Simmo!]

In Gary Beal's 12 SEO tips, he states that 25% of all Google searches have never been searched before.

Problem with that regards optimisation is that the whole reason they have never been searched before is that they are so obscure only one person has ever searched for the term

So what it really means is that only 75% of searches are of any interest to us