Kudos to Full Cream Affiliates

[Former Member 14]

Received this an hour or so ago:

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It has come to our attention that a small number of affiliates are attempting to turn the current COVID-19 epidemic into a marketing strategy. Full Cream Affiliates would like to make it clear that we strictly prohibit any marketing strategy of any kind that relates to the epidemic in relation to our brands.

Any affiliate that is found in breach of this will have their account(s) suspended with immediate effect.

We hope that you understand our stance on this given the difficult circumstances. Should you have any queries, please do not hesitate to contact your affiliate manager.

Kind regards,

The Full Cream Affiliates Team

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Good to see a few programs calling this cr#p out.

[JamieG1981]

Received this an hour or so ago:

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It has come to our attention that a small number of affiliates are attempting to turn the current COVID-19 epidemic into a marketing strategy. Full Cream Affiliates would like to make it clear that we strictly prohibit any marketing strategy of any kind that relates to the epidemic in relation to our brands.

Any affiliate that is found in breach of this will have their account(s) suspended with immediate effect.

We hope that you understand our stance on this given the difficult circumstances. Should you have any queries, please do not hesitate to contact your affiliate manager.

Kind regards,

The Full Cream Affiliates Team

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Good to see a few programs calling this cr#p out.

Had emails regarding this from all the major brands in the UK, depends what you call marketing strategy?

No sport on so are we going to sit back and what revenues drop? Off course we not going to mention the virus in tweets, but are we going to use our social channels to push casino offers more this weekend, absolutely.

[universal4]

Thanks Dave, and I agree it is a nice move for them to make affiliates aware of their policy.

Rick
Universal4

[TheGooner]

Seen it from many programs.

I have a message on my site about Covid-19 postponing many major football and sporting leagues that we normally cover - and then saying we still have coverage of sports in Australia and Belarus (WTF?!).

IMO - that's a not a breach - that's news and facts.

eg.

MARCH 2020 - CoronaVirus cancels most football until April. Major leagues in England, Spain, Germany and Italy is suspended on a Covid-19 lockdown. All major sports (NBA, MLB, NHL) in US also suspended.

We do have some previews for games from Australia and Belarus in the OTHER FOOTBALL PICKS section

But who know what a fully woke AM might think?

[Former Member 14]

Seen it from many programs.

I have a message on my site about Covid-19 postponing many major football and sporting leagues that we normally cover - and then saying we still have coverage of sports in Australia and Belarus (WTF?!).

WTF is right... You've totally missed the point (or goal if you prefer).

What FCA is referring to are, affiliates who are using COVID-19 to promote casino play. EG:

• Corona Virus Safe Casino
• Catch a Winner at Casino X And Not COVID-19

These are two of the Call to Actions being used by some affiliates.

Stating matches are postponed due to COVID-19 is fine. It's the above examples that are in bad-taste, which, should be outlawed!