Ladbrokes Affiliates - Terms and Conditions - Six Month Rule

[Dominique]

It used to be that your aim was to build up a big player base with a program, and you would earn from these players for life. You tried to pick places that treated players well so they would stay on for a long, long time - because that meant you had a bigger player base. You devoted yourself to that program, and it was a win-win-win that way.

The players had great care, the operator got top exposure, and the affiliate built up a retirement.

This has all long flown out the window. No one can expect to retire on any player base, they are here today and gone tomorrow - sold, or the program closes and opens later under another name and keeps all the players, and what have you.

Back then the biggest worry was shaving. Now you can just lose all your players in one clean sweep.

One doesn't worry about it until it happens to oneself. I used to think it could never happen to me as a well producing affiliate, but it did.

Today the programs weigh the free branding they get from minor affiliates against the cost of serving banners, sending payments and what have you. Smaller programs still love the branding, but the likes of Ladbrokes think they have nothing to gain from branding. But they have lots to gain from cutting off smaller affiliates and stopping payment on monies owed for players delivered.

It's bad enough that you can't rationally build a player base anywhere anymore, it's too risky. I put my eggs in many, many, many baskets these days. Losing anyone of them won't bother me.

But that also puts me in the category of it being possible that months pass before I send another player. So, since this is conceivable, and since I tend to have long term hobby players and not "one-bet-wonders", I will not risk doing any business at all with a place that has quotas.

My players are valuable to me. I want them treated well, find a good, permanent place to play and that will in turn raise my income. Like heck will I send them someplace where a quota exists.

Too bad it's not possible to trust the casinos with them anymore.

I still have a workable business model, but it has changed over the years, I do a lot more due diligence and I basically don't trust any program anymore. I used to mostly worry about my players being treated well and sticking around, now I have to add in worrying about the programs.

This industry has gone to hell in a hand basket IMO. A lot has to do with the mass exodus from the US, it changed everything. Also, we are a complete melting pot of cultures, both on the operator and affiliate side. We all are used to certain ways of conducting business, and often expectations clash. And since sadly affiliates will never agree on anything, certainly not united action to prevent abuse by operators, I think the affiliate industry will likely continue to lose whatever self regulation it used to have.

As long as programs with quotas attract enough affiliates to satisfy them, there will be quotas.

[universal4]

Damn well said about the quotas Dominique,

I wish more of the higher producing affiliates felt this way and let the programs hear their voices.....

....if only "one" more program would understand this we would be that much closer to a more level playing field for the smaller affiliates.

Rick
Universal4

[GCG]

I wish more of the higher producing affiliates felt this way and let the programs hear their voices.....

The bigger affiliates know their traffic converts and still can make money where small affiliates can not, they love this because they have less competition this way and the program enjoys traffic from "quality sites". A win win for both.

Some program recently asked me what I meant with building a "players base" LOL ?!

about stepping up:

Big affiliates simply do not want to risk the money flow, you will not see this happening as they worry about their own wallets.

I see a lot of affiliates now working with all programs there are and list all casinos available they do not care about a playersbase they tank as long as possible and replace if the money is not sweet anymore.

GPWA actually has the same strategy, unless the programs stop paying ofcourse.

In the beginning this forum was a great place to visit and post stuff to help or solve things. Now you only see the same members post, no follow up etc.

Nothing will change ..Promising someone something great, that finally seems worthless.... I experienced that the hard way ...

I try not to post here anymore.

[xecutable]

I actually have to agree with the fact that, not many new faces show up around. About this new strategy... maybe the industry requires it. You can't deny it, it's changing and perhaps both sides start changing as well.

I see nothing wrong with this, as long as the "recommended" programs have some sort of quality. Different doesn't necessarily mean bad. Nostalgia for the good old times, will not bring them back. And while I understand you guys, there's nothing else you can do, but is adapt to the new conditions & strategies. It's a basic nature principal, survival of the fittest: adapt or perish!

I see you talk about standing united....doubt that will ever happen. Different people, different views, some work full time and care a lot, for some it's a hobby whatever comes off it is a plus, some like to stay in touch and post, some just don't care at all.

If there's something I understood yesterday, after SJ's death, who I really respected and loved his speeches, is that life is indeed short. Why waste your time and energy on impossible tasks.

Sorry for the off-topic. Bottom line, don't like Ladbrokes or any other bookmaker, just don't give them exposure. And that's all you can do, really I am serious!

[Dominique]

You are right.

In business as in life, you've got to stay on the horse, even if the terrain changes. In that case you have to teach your horse new tricks. Either that or find another means of transportation (making money) alltogether.

That does not mean you have to sleep with dogs and deal with the resulting fleas. You find a way to adjust while avoiding the dogs.

My guess is that the changes we have seen are nothing compared to what will happen when the US starts regulation, and the day will come.

My guess is that it will be strictly CPA or bought advertising spots. Payments per aquisition will be low, volume will be high. Another game alltogether.

[jodie48]

Just found this. Have already put up a reply to a post about 'G Casino Not Paying'. Ladbrokes are not the only one invoking this 'clause' Rank are doing the same. I got one. (Blue Square, Mecca and Grosvenor).

The bad thing about going round in ever decreasing circles is the fact that you eventually end up your own assh..e!

Online Casinos & Bonuses Guide

[soccerpunter]

We didn't promote Ladbrokes because we have no confidence in their affiliate system. Their statistics lack transparency and depth.

However, I understand that there will be a massive overhaul in their affiliate operations very soon.

[Robban76]

Ladbrokes is too BIG to be able to care about the small affiliates that are struggling to put together a few customers each month. Ladbrokes has already received a dominant position. But do not forget that everyone is a beginner at first. I wouldnt go that road....

[justbookies]

Ladbrokes is too BIG to be able to care about the small affiliates that are struggling to put together a few customers each month. Ladbrokes has already received a dominant position. But do not forget that everyone is a beginner at first.

True that they should look after smaller affiliates as that is where the big ones will come from. However they should not have an uncaring attitude just because they are big. In fact the financial sector is not happy with Ladbrokes' online results of late. Anyway the good news is that the new tariff requires just one depositing client a month and you are then on 25% across the board, with tiers above that going up. I know that many people still find the tariff system totally unacceptable and the thin end of the wedge, and I agree with them but this is a vast improvement on what they tried to get away with. Also, it is multi-channel across all products. I had these facts confirmed by their head of affiliates.

[Engineer]

True that they should look after smaller affiliates as that is where the big ones will come from. However they should not have an uncaring attitude just because they are big. In fact the financial sector is not happy with Ladbrokes' online results of late. Anyway the good news is that the new tariff requires just one depositing client a month and you are then on 25% across the board, with tiers above that going up. I know that many people still find the tariff system totally unacceptable and the thin end of the wedge, and I agree with them but this is a vast improvement on what they tried to get away with. Also, it is multi-channel across all products. I had these facts confirmed by their head of affiliates.

It's nice that you posted this, but we really need a written statement from Ladbrokes.

The introduction of the 15% tier still isn't acceptable if it is applied to existing players. They need to clarify that this does not apply to the existing player base.