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  1. #1
    cass's Avatar
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    Default Staff Turn Over Online Casino Industry?

    I've been mulling over this question for quite some time now. Most companies or the credible ones at least have a very low staff turnover that hovers around 1 to 2%.

    Unfortunately I can't say the same for the online casino industry. I know of a couple of affiliate managers that have been with many different programs over the years. Some of them have bailed from programs faster than rats from a sinking ship.

    Which brings me to my question. What is the staff turn over of the online casino industry?

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  3. #2
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    "Most companies or the credible ones at least have a very low staff turnover that hovers around 1 to 2%. Unfortunately I can't say the same for the online casino industry."

    The truth is, that

    -the jobs in this industry are anything but simple tasks.
    -representatives like Maria or Renee, who are always been in a good mood, are the minority.
    -a handful of rich men have control over the online casino industry.
    -a lot of program employees are underpaid and will be assessed only by the appearance or short-term results and not by character traits or great foresight in discerning the potential of new ways in cooperation with webmasters.
    -not only players and webmasters ... also program employees in this industry have to fear for their money, because they are clearly sitting at the shorter end of the lever, and if they complain with only one word in public, then they will never find a job again in this industry, not even as a cleaner.
    -as a result some contracts between employees and casino / program offshore letterbox owner are not worth the ink they are printed with.
    -it's not so easy for some employees to explain e.g. parents why they are working in this "dirty" business, because for the ordinary people gambling is still a nogo.
    -the risk of a targeted solicitation of representatives is very high.
    -if working for good programs, then it's also a a question of character and loyalty.

    Now you have a short list with some acceptable possibilities.

    Leopold

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  5. #3
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    IMHO we're still a very small industry and as such experience & quality is still thin on the ground. This means that good staff will regularly get poached/ approached, which will in turn lead to new people entering the market. Added to which, the people who work in this industry are, generally, young and young people in the early stages of their career will have a tendancy to job hop.

    The good side of it is that if you have a good relationship with an AM and then they move, you have a good startpoint at their new company.

    My Top Tip - Be nice to everyone you come across in this industry as they as will inevitably pop up somewhere else!

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  7. #4
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    Quote Originally Posted by cass View Post
    I've been mulling over this question for quite some time now. Most companies or the credible ones at least have a very low staff turnover that hovers around 1 to 2%.

    Unfortunately I can't say the same for the online casino industry. I know of a couple of affiliate managers that have been with many different programs over the years. Some of them have bailed from programs faster than rats from a sinking ship.

    Which brings me to my question. What is the staff turn over of the online casino industry?
    I can't speak for other companies within our industry, but I can tell you that there are many people in our company who have been here 5+ years. The turnover within our company is so low, especially of the people who are managers, that the only people who do leave are the ones who have career aspirations and feel that they have nowhere to move up because the positions higher than theirs will never become available.

    Next year will be my 10th year as an affiliate manager at Rewards Affiliates, 4 or so of those years of which I've been the program manager. I've never worked for another group and do not plan on doing so in the future. If I am to ever leave Rewards it will be to pursue something completely different. I don't think I could work for someone else after being treated so great here so I would likely start my own business and work for myself. I also don't think I would be confident enough to sell someone else's product in our industry. As much as I love this industry and it would break my heart to leave, I believe that would be my only option. I am like furniture here though, so don't count on me going anywhere anytime soon!

    I think there are many reasons why there is such a high churn of affiliate managers, and one is probably the above mentioned age. I was 21 when I started here and if it wasn't for the amazing conditions I probably could have moved on sooner. When you're so young you don't really stay in jobs long unless you really like what you do. Luckily for me being so young and starting here kept me.

    I think another reason could be that maybe the other companies don't treat their staff as well as they'd like to be treated, or perhaps they just aspire to earn more money. They may also not feel confident about the product that they are able to sell it, so move on themselves.

    Last thing I can think of is that they just can't get themselves out there. Affiliates can be quite an overwhelming bunch and if you can't catch a break you will never do well regardless of how good you are at your job.

    There are a few of us who stay at a program for a long time. Martyn (AE) and Shane (ex-Referback) are 2 to mention. I suppose we ARE the minority though.
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    Best Casino Affiliate Manager - iGB Affiliate Awards 2010

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  9. #5
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    Quote Originally Posted by Renee View Post
    Next year will be my 10th year as an affiliate manager at Rewards Affiliates, 4 or so of those years of which I've been the program manager. I've never worked for another group and do not plan on doing so in the future.
    That's awesome Renee. And here's to many more years!

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  11. #6
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    Quote Originally Posted by sweetbet View Post
    That's awesome Renee. And here's to many more years!
    Thanks! I am really looking forward to the long service leave
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    I can't seem to hire decent writers, web guys, graphics guys, or anything of the sort. Of course, we can't pay them very well either so that is probably the problem. I need to find a good, cheap source of foreign labor!
    https://professionalrakeback.com

    We write excellent long-form content for other webmasters, for free.
    How can we work together on a win/win deal? Be creative!

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  14. #8
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    "I can't seem to hire decent writers [...] we can't pay them very well either so that is probably the problem."

    You are right. An indecent writer perhaps guarantees higher typing speeds but no quality. There are so many self-appointed writer experts underway. Like a spider in a web -waiting for the prey. The text you have to pay for, is no copied content from other websites but only rewritten text from a collection of websites, in a way, that Copyscape.Com will not sound an alarm.

    So it's not unique, natural and no fresh value for the readers. If you pay for gambling content e.g. written by "experts" from some "special" countries who have never seen a real or online casino in their lives, then it's the same if you ask a gorilla for ski lessons. In this cases your reward are disappointment, lost bananas and empty pockets.

    On the other side ... decent writers (most often women), who don't take too much and are writing wonderful and with their own ideas, matching the topic ... they exist!

    But it's very hard to find them and e.g. Freelancer.Com is flooded by low-quality amateurs who believes, they must be paid as Stanley Kubrick in his best years.

    Leopold

  15. #9
    coreen.starpartner is offline Sponsor Affiliate Program
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    I've only been working for Star Partner for more then a few months now and I've just started in the industry. What I can see is that people either stay for a REALLY long time or they bail out in a few months. Those who choose to leave their company for another similar company (competitors) could be one of two reasons. 1. They aren't cut out for the industry 2. They do not like their current companies work ethics or the way they operate so they move on to a "better" environment.

    So to answer your question, specifically at Star Partner , staff turnover is low. Our senior affiliate manager has been working here for over 7 years now and I really don't think (or hope) he'll be leaving us anytime soon.

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