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12 June 2010, 12:52 pm
#1
Listing styles - blog format or table format?
My site has a filter system that allows you to identify sites by country, payment method etc... However I cannot decide which of two ways available I should present the data.
The first option is as lines in a table, like this:
Name - Software - Bonus - Rating - Review Link - Direct Link
Whereas the second option is to present it like a blog summary, with an image, name, ratings and summary text.
Does anyone know which converts better? I've seen it done both ways on sites.
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I guess that would partially depend on your traffic too (what converts best for someone else might not convert for you) - so you could always A/B test it by running one for some time (three months or something, or less if you have lots of traffic) and the other for the same time then calculating some vistor/clickthrough/conversion ratios
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