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  1. #1
    sohonets is offline New Member
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    Default marketing approach

    Hello,

    I've been reading alot about newsletters and customer relations, and one of the best marketing people arround was saying that in order to have a close relationship with our customers or visitors is to establish a personal communication level with our newsletter subscribers or in our welcome message on our frontpage. (the person i'm talking about does general products type of marketing) so what do u think about this in the casino biz. does it help? is it needed? has anyone tried it?

    or should we keep our welcomes and newsletter on a professional level.
    In brief, should we use:
    we or I.

    what would be the best approach?

    thanks!

    Ed.

  2. #2
    sohonets is offline New Member
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    Default

    of course I am talking about a portal frontpage and newsletter..

  3. #3
    peralis is offline Private Member
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    Default

    Hi sohonets,

    I have found that often the portals that give their users an actual person that the can identify themselves with are more successful than others. People tend to trust other people more than they would an organisation behind a portal, so a personal approach, imo. is more effective.

    Cheers

  4. #4
    xbookie is offline Private Member
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    Default

    i agree, always use I instead of WE people find it more personal... in turn makes you more money, alotta people would rather do business with an "average" person than a huge company.... "Pay the little people" as we say in foxwoods when we hit big
    Join The Backgammon Players Social Network @
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  5. #5
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    techwoman is offline Private Member
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    Default

    Hi,
    I'm new here, my name is Meredith. I was reading your posts on customer relations and how important it is for having a personal touch. I feel exactly the same way! I have a long background in customer service and I grew up being an entertainer which helps. I feel very comfortable letting people know about me. On my site, I have a page called "meet me", where I have a current photo, short bio and songs that I have sung and recorded myself that they can listen to so that my site visitors feel that they have some connection with me and that I am just like everybody else. I also created a message of the day wich uses cookies for a popup window that has a personal message for my visitors each day. The cookies are so that the same message does not popup more than once per day. I have only been using the message of the day for about a week or so now, I hope that it makes my visitors feel good and not annoyed. It's the only popup at my site.

    I have received some fan mail from my visitors on the music! I respond to them all personaly and let them know I appreciate there comments and visiting. I even had a response on a tech tip I posted on my message of the day. It makes me feel good to know that I am helping others too!

    Meredith
    Techwoman

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  6. #6
    sohonets is offline New Member
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    Default

    thanks all for ur replies! this forum's awesome bcuz of ppl like u
    I'm still taking my time visiting other portals until I decide which portal layout I will go with and finish the design
    cheers

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