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  1. #1
    Puma's Avatar
    Puma is offline Private Member
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    Default Maybe CPA is better

    I have been seriously thinking about switching to CPA rather then the original rev share models that I always go with. The reason I believe CPA to be a good option for me right now is the fact that many casinos are going under the bridge ( Red hot chili peppers reference FTW )

    It would be interesting to see just how many affiliate programs offer a mix though. Maybe $50 for every new player and 10% revshare kinda thing. That way when the casino does go belly up like many of them have and seem to be in the near future, we wouldn't have the feeling that we are losing out on future earnings because we have already been paid.

    How many of you are working on a hybrid right now CPA/REV share model?

    Cheers
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  2. #2
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    rak
    rak is offline Former AM
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    Default

    I don't like to comment on what other programs do - but I do think it is smart to get CPA on US players, because you don't know if they will be able to be processed in the future, and get Revshare on programs who don't take US traffic - you know their processing is going to be safe, and they have more options if ewallets go down.

    It's a smart move that you're considering this - I don't think some advertisers have considered this. Although I did hear in Dublin, advertisers talking about changing the type of business models their were doing with affiliate programs. eg hybrid, cpa.

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