Okay you are doing well in this industry and do not care much of how things in cowboy land are handled but you may want to read this (I know many of you will only lurk and think ok it has has always been this way and I am to lazy to do something about it).
I have encountered several tricks from programs to avoid paying affiliates but the cleverest of all is the following cross marketing as it has been under the radar too long.
What I am trying to say is that once you have referred a good player you probably are not going to enjoy the revenueshare from this deal for a life time.
Why not ? Because now several programs have more than 1 casino and are have been cross promoting between their brands (the more the merrier !) ........and hoping your player will eventually join another casino and play there.......without having to pay you.
I call this gaming the system with promo vehicles : central places where players are being send by using untagged links in email campaigns. Once at this central place players can choose other casinos to play at.
I am not going to mention programs but you may know them already.
1. Think about this because this WILL or HAS already affected your earnings!
2. What is the point of referring players as these are being hijacked anyway ?
3. I think it is doable to send emails per brand not per group.
4. Your thoughts please!
BTW I have not seen an audit for this at GPWA, frankly lately I have not seen any audit.


LinkBack URL
About LinkBacks
Reply With Quote



