Allaboutthebets shares tips for tackling regulated US market

[BeckyCA]

Hi everyone! Thanks to activity here on the GPWA forum, I connected with "allaboutthebets" who was keen on sharing his experience on transitioning from a UK-facing sports betting affiliate to the regulated US market. He shares some incredible insights, tips & tricks in this interview of ours, hopefully you will find some value in it 👍

[MJM]

Great interview Alex, thanks for sharing Becky. The US market is a once in a lifetime opportunity - if you aren't in, you are missing out.

[PROFRBcom]

Great interview but... man... the US regulated market sounds like a ******* nightmare.

"It's like dealing with 50 different countries"

Yeah... **** that nonsense.

[BeckyCA]

I remember as a kid the whole different states have different rules thing- we used to drive to New Hampshire to buy beer on Sundays when there was a holiday on a Monday because back then, liquor stores in Massachusetts could not sell booze on Sunday! I guess for the regulated US market, you can pick & choose which states you operate in (just like Europe), you don't have to go for all 50 So annoying for those who are used to the "way it used to be", though! I get it!

[PROFRBcom]

I remember as a kid the whole different states have different rules thing- we used to drive to New Hampshire to buy beer on Sundays when there was a holiday on a Monday because back then, liquor stores in Massachusetts could not sell booze on Sunday! I guess for the regulated US market, you can pick & choose which states you operate in (just like Europe), you don't have to go for all 50 So annoying for those who are used to the "way it used to be", though! I get it!

Going from unfettered access to 50 states down to picking and choosing a few, and providing fingerprint identification, making physical business addresses, etc sounds awful.

Then, you only get to compete for CPAs? And have the government up your ass sideways like the UKGC for "offensive" commercials?

Naaa, no thanks.

[Cash Bonus]

A fantastic interview with allaboutthebets (Alex Windsor) and thank you guys for sharing it with us.

[Sherlock]

Going from unfettered access to 50 states down to picking and choosing a few, and providing fingerprint identification, making physical business addresses, etc sounds awful.

Then, you only get to compete for CPAs? And have the government up your ass sideways like the UKGC for "offensive" commercials?

Naaa, no thanks.

You forgot that the companies at the US market are either new and untested or well known crooks.

I guess for the regulated US market, you can pick & choose which states you operate in (just like Europe)

In Europe this is annoying and costs sources (a lot of), in the USA this is str8 nonsense. Maybe there are some exceptions, but affiliates with search engine trafic and social network traffic do not operate on state by state level. We have all the traffic. Converting just part slashes the revenue. The paperwork slashes it further. The CPA..well.

When adding all those factors together, how much profit from the same traffic and effort remains? 5%? Probably much less. Maybe 3%-1%. It is like an awkward joke but on the other hand those funny rates are no competition for offshores. So unless much more online censorship comes to the USA, those things make offshore opeartors stronger. Especially when they do not allow regulated and unregulated bookies to be promoted on one site and we are therefore forced to choose 100% the offshore.

[PROFRBcom]

When adding all those factors together, how much profit from the same traffic and effort remains? 5%? Probably much less. Maybe 3%-1%. It is like an awkward joke but on the other hand those funny rates are no competition for offshores. So unless much more online censorship comes to the USA, those things make offshore opeartors stronger. Especially when they do not allow regulated and unregulated bookies to be promoted on one site and we are therefore forced to choose 100% the offshore.

Definitely a small fraction of previous income with the market chopping. I think however some of that is counteracted by having such a multitude of players who still thing online gambling is "illegal" when in fact it is simply "not regulated". But the overhead, CPA ****, all but spells the end for small operators. It will be giant corporate BS when the market matures.

In any case, hopefully the offshore books will persist even after "regulation". It may just be crypto only sites, but given the rapid price increases and exposure in cryptos, perhaps the crypto bookies, poker sites, and casinos will be the future profit centers of affiliates who don't wish to deal with 50 different markets in one geographic location.