New Faceboook Email... throwing a spanner in the works for marketers?

[Jcase]

Yesterday Mark Zuckerberg announced the launch of Facebook's new "email" service, I have put email in quotation marks as Zuckerberg has stressed that this is not email and I agree. It seems far more dynamic than anything out there and as a result my is verdict is as follows great for users... another headache for marketers.

Essentially it will result in a far more sophisticated junk mail filtering system which allows users to reclassify there junk mail. So in other words you will be able to create a "white list" automatically as you already have your networks in place ie friends, friends of friends.

I also found a great video on the presentation, thought you may want to have a look: http://www.youtube.com/watch?v=ytQZ_2iwV7A

Basically it's email, IM and texting all in one.

Let me know your thoughts..
Jcase

[brean78]

Just because some geeky 23 year-old says that he is about to kill email, doesn't actually mean it is going to happen. It might cause a bit of a ripple, but we evolve, that's how you survive in marketing.

Surely this is a warning shot to start developing your social media strategies, so that if the time comes and email is made defunct, then you are ready.

[Renee]

I cant imagine this will rule my life..

Sorry Mark, but Gmail isn't going anywhere for me..

And to think I just deleted about 150 people from my personal facebook.. I may need to shorten that list again!