The academic journal on "Cyberpsychology, Behavior and Social Networking" has published a study about "the effects of voluntary deposit limit-setting on long-term online gambling expenditure."

The study was evaluates the efficiency of responsible gambling tools in which customers set predetermined amounts on the money they wish to spend (per day/week/month) on gambling. The research was sourced from an anonymous data-set of 49,500 players’ (90% male/10% female) wagering across Kindred online gambling portfolio, with engagements recorded over a period of one year, with the primary aim of examining whether voluntary player limits (an independent variable) had any impact on player gambling expenditure recorded over the period (the dependent variable).

The study read: “Given that those individuals with the highest gambling intensity are more likely to comprise problem gamblers, limit-setting appears to be an effective responsible gambling tool because the top 10 percent of most gambling-intense individuals in this study significantly reduced their gambling expenditure over a 1-year period.”

Further findings detail that the players who voluntarily set spending limits tended to be more loyal to the operator one year later. The research indicates that gambling operators can simultaneously help the most gambling-intensive players to "keep control of their expenditure and retain more of them as repeat long-term customer."
Read the entire study here: