New Viper Games

[Lloyd]

Hi Everyone

This section is dedicated to Microgaming and their amazing ability to release four new games on a monthly basis and our ability to capitalize on this

In June we are focusing on Jungle Jim Bonus Slot - you can access the dedicated marketing resources mailer via our newsletter archives:
http://www.brightshare.com/newsletters.php

In this section we can discuss issues like:

1. How to promote the new games.
2. Conversions on the games.
3. Which new games to promote.
4. Casino promotions around the new games and how to promote them.
5. Ad mailers around the new games and what to focus on.
6. Anything else you thing is relevant on the subject of 'New Viper Games'.

Our strategy at the moment is to continue focusing on the main bonus slot of each new monthly release and supply you with:

1. A full review of each new bonus slot.
2. All the new game screen shots (300 x 225 pixels) for JF casinos - served and updated monthly by us
3. Explanations of all the screen shots and a list of major selling points.
4. New game banners in 125x125, 120x240 and 468x60 sizes for all JF casinos - served and updated monthly by us.

One of our projects in June is to begin working with the Jackpot Factory Casino Management Team and build a system for providing you with a full package for promoting the new games, which will include:

1. The above (points 1 to 4).
2. JF casino monthly promotions linked to the new games.
3. Ad mailers dedicated to the new games and the promotions on the new games.
4. Dynamic new game promotional content.
5. Any other ideas?

Please have a look at what we are providing you to promote Jungle Jim Bonus Slot in June and let me know your impressions:
http://www.brightshare.com/junglejim.php

Best regards,
Lloyd

[Lloyd]

Hi Everyone!

To summarize the vote on the effectiveness of the new Viper games in converting new players: only four affiliates voted. Two affiliates found the new Viper games to be weak for converting new players and the other two found the new Viper games to be okay for converting new players.

What's important to note here is that the new Viper games are by far the most played games at our www.jackpotfactory.com casinos. So, how can we capitalize on this?

We have come up with the following strategy:

Jackpot Factory Casinos have agreed to run new games promotions for the entire period that BrightShare Affiliates promotes each new release. So in July, a Triple Points and a Weekly Bonus Promotion will be run all month on all four new games. The promotional banners for this month incorporate the Golden Goose Bonus feature and this month's Triple Points Promotion in all four new games. Furthermore, we are providing newsletter and website content to support this month's new game release promotions.

You can read the full details and get your marketing resources here: http://www.brightshare.com/goldengoose.php

You'll need to login to view the newsletter. If you have forgotten your login details, please email me at lloyda@brightshare.com.

Please let me know what you think of this new strategy for promoting MGS Viper new game releases.

Best regards,
Lloyd