The Division of Gaming Enforcement announced that the state of New Jersey will modify the format of revenue reports for online casinos and sportsbooks. This change aims to enhance transparency by providing revenue breakdowns based on each individual operator's skin rather than by license holder.

From Casino Reports:

This shift will allow for a clearer picture of how individual companies are faring within the thriving New Jersey online gaming and sports betting markets.

Previously, the DGE reported online casino and sports betting revenue figures consolidated by the land-based casino partner holding the license. This approach grouped all online “skins” – the individual online brands affiliated with a single license – under one umbrella.
There are nine master licenses controlled by the nine casinos in Atlantic City, each of which is able to launch up to five skins for a total of 45. Currently, according to DGE data, there are 31 skins in use.

This made it difficult, if not impossible, to discern the specific performance of each online operator. The DGE’s new reporting format aims to rectify this by breaking down revenue by individual skin. This will provide valuable insights into market share distribution, operator strengths and weaknesses, and overall industry trends. It’s also expected to significantly increase transparency within the New Jersey online gaming landscape.
The increased transparency is expected to benefit various stakeholders within the New Jersey online gaming ecosystem, including prospective market entrants. Investors will gain valuable insights for informed decision-making. Consumers will have access to more information when choosing between online gaming platforms. Ultimately, the detailed reporting format is likely to foster a more competitive and dynamic online gaming market in New Jersey.
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