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    Shaun O'neill is offline Former Affiliate Manager
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    June 2009
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    Default Nordic Gaming Group acquires live streaming rights

    Nordic Gaming Group acquires live streaming rights

    Nordic and Baltic countries chosen for first phase of exciting betting feature

    Stockholm, February 4, 2011. Nordic Gaming Group Ltd (NGG), with brands NordicBet, TrioBet and Tobet, has joined forces with sports media company PERFORM by acquiring the rights to its Watch&Bet live streaming service. Watch&Bet is currently a leading supplier of live video to an exclusive group of online sportsbooks.

    Customers in Nordic and Baltic countries, serviced respectively by the NordicBet and TrioBet brands, will be among the first to enjoy the live streaming service. The feature is completely free of charge to all NGG customers in Denmark, Finland, Norway, Sweden, Estonia, Latvia and Lithuania, who can now watch live sports through the sites all day and night, seven days a week.

    Among the events NordicBet and TrioBet will offer, are top events like football internationals, Italian Serie A and B, English Carling Cup, Championship, Division 1 and 2, top football leagues in France, Belgium, Holland, Portugal, Scotland, Denmark, Sweden, Poland, Argentina and Brazil, among others. Watch&Bet also includes a strong portfolio of tennis content with ATP, WTA, Davis Cup and Federation Cup at the forefront. Other sports offered include basketball, volleyball, handball and snooker.

    Kari Luukkonen, Head of Sportsbook at NGG, said of the new service, “We are very satisfied with the acquisition of the Watch&Bet service, which will certainly strengthen our already strong and attractive Sportsbook”.

    NGG Affiliate Manager Shaun O'Neill also sees possibilities: “For our affiliate partners the live streaming service is a very strong tool to further promote NordicBet and TrioBet and through this strengthen our partnership”.

    International digital sports media company PERFORM is also satisfied with the deal: “We are very happy to cooperate with both TrioBet, the leading gaming company in the Baltic region, and NordicBet, a brand with a very strong reputation in the Nordics”, added Ross MacEacharn, Managing Director of Watch&Bet.

    NGG and PERFORM have signed a three year deal until the end of 2013.

    About Nordic Gaming Group
    Established in 2002, NGG is an online gaming company, registered and regulated in Malta. NGG offers a competitive betting service, including a wide range of both international and local sports, as well as comprehensive Casino, Poker and Games sections. NGG's three brands, NordicBet, TrioBet and Tobet, attract customers from all over the world. Please contact us directly if you would like more information about NGG or any of its services.
    Press Contact: Kari Luukkonen/ Tel: (+46) 70 255 45 68 / E-mail:

    About Watch&Bet
    Watch&Bet is a leading supplier of live video to an exclusive group of online sportsbooks. In 2011, Watch&Bet is contracted to deliver over 8,800 live sports events including global club football competitions, international football, ATP and WTA Tour tennis, volleyball, basketball, darts and more. Watch&Bet is owned and operated by digital sports media company PERFORM.

    About PERFORM
    PERFORM is the world leader at broadcasting and commercialising sport in digital media. Through industry leading production, technical and publishing solutions, PERFORM powers hundreds of digital channels that distribute content in a number of forms - video, editorial, audio and data – across multiple platforms, to millions of sport fans around the world. PERFORM currently owns or manages 358 digital channels and streams over 25,000 live events, distributes 15,000 editorial stories and 8,000 video news stories every year.

    Press Contact: Ben Nichols/Tel: (+44) 7956 665 012 / E-mail:

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    Vrindavan (9 February 2011)

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