Online gaming drives small Q1 growth in Sweden

[The Buzz]

Svenska Spel, the state-owned gambling operator in Sweden, has recorded an online growth in Q1 that outclasses its internationally licensed competitors.

Lotteriinspektionen, the gaming regulator in Sweden, released data last week that shows the nation’s gambling market generated turnover of SEK5.63b (US$618m) in the first three months of 2018, up 2.8% from the same period last year.

From European Gaming:

Swedish-licensed land-based and online operators’ turnover decreased 1.1% to SEK4.13b while internationally licensed online gambling operators grew 15.3% to SEK1.5b. Those international sites got a 27% slice of the overall pie, roughly four points higher than in Q1 2017.

Svenska Spel’s total turnover increased by 1.4% to just under SEK2.2b, entirely due to its online operations. While the state betting monopoly’s online arm still makes up less than 30% of its total turnover, the digital ops posted growth of 24.8% in Q1, while land-based turnover fell 6.1%.

Svenska Spel’s digital ops got a serious shot in the arm from mobile activity, which jumped 52% year-on-year. The company released a new app for its Oddset sports betting product, and the product boosted its number of sports markets to 21k from just 10k last year at this time.

After years of waiting, Svenska Spel is preparing the launch of an online casino vertical once Sweden’s new liberalised online gambling market opens in January 2019. However, the monopoly’s international competitors continue to press Sweden’s government to privatise Svenska Spel’s digital division to ensure a level playing field in the new open market.

Read more here: https://europeangaming.eu/portal/lat...l-competitors/

[OscarKaramba]

Interesting. This wont be the case after the regulation in jan 2019

[Cash Bonus]

Yes, I don't think that this is going to last for very long

[Gutterbrainbeats]

A great market for the online casino business; one to follow.

[Sherlock]

Is someone using svenskaspel affiliates? Is there some catch? 3% from turnover does not look bad.

[Mejdahl]

There is going to be a very intressting future in Sweden now ? is everybody still running traffic to swedish sites - even if there will be a licens by January 2019? What will happen to affiliate tagged players - Denmark was quite messy, took some time to get license and then having your players in your account. Anybody with experience that did not keep all their tagged players ? Sweden is a good gambling market, but to many Casions up there , will probably be less after January 2019.