Paddy Power in trouble with ASA

[Fintan]

It seems the advertising standards authority in the UK has taken exception to one of our ads for Paddy Power Trader.

Big write up on the BBC here:
http://news.bbc.co.uk/2/hi/uk_news/7362081.stm

And a response on our blog here:

http://blog.paddypower.com/index.php...ittle-trouble/


Im still laughing at the 1st paragraph on the BBC article:

"A press advertisement that linked online betting with increased sexual prowess...".

All I can say is HELL YEAH!

Cheers

Fintan

[mojo]

"We concluded the ad suggested this man's 'shortcoming' had been overcome by the wealth he had acquired through gambling and therefore that the ad implied gambling was a way to improve self-esteem or gain recognition or admiration.

"We concluded the ad was irresponsible."

No offense to anyone but I can see where it would be taken this way. I don't think it was Paddy Pokers intention. However, it reminds me of when I was scraped by black hatters. Their sites claim gambling will cure depression, make you an airline pilot, help you lose weight etc etc.

NOT that I think that is the case here at all but I'm not surprised someone complained.

Best of luck.

[Fintan]

The billboards where in Canary Wharf in London, where 99.9% of the people who saw them would have understood the "make money from being short" strapline.

But like you say mojo, there will always be someone who complains