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  1. #1
    golfbettingsystem's Avatar
    golfbettingsystem is offline Public Member
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    Default POCT Impact On Affiliates?

    Was just reading this article on CAP:

    http://www.casinoaffiliateprograms.c...ve-on-bookies/

    Any views on the impact on affiliate commission assuming that the POCT goes ahead in its current guise? If it really does impact the bookies bottom line as heavily as reported here then they'll no doubt need to find other ways to bolster profits.

    I guess that one way it may translate to affiliate commission is that the POCT element is added into the costs % so that the net revenue from which commission is calculated is lower, that way revenue share percentages could (in theory) remain the same but the additional cost is shared proportionately between operator and affiliate. Not that those cost % are particularly transparent at the moment anyway.

    I guess also that this would affect some bookmakers more than others depending on their proportion of UK customers, plus also depending where they're currently based?

    Thoughts?

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    alexpratt's Avatar
    alexpratt is offline Private Member
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    It will have a bigger impact than just financial - Check out this article here https://www.sbcnews.co.uk/sportsbook...iliate-rights/

    We will be doing a session at BAC on how affiliates will be effected by the updated law and tax - I will make sure I record it and post a link here once its live
    iGB Affiliate - The biggest magazine and events for affiliates in igaming

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    golfbettingsystem (24 September 2014)

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