Post Covid Conversion rates

[iGamingMarc]

Hi guys,

How are you all finding the conversion rates (click to reg) since Covid?
In terms of player activities for the players we already sent, that is almost back to normal.
But the conversion rate from click to registration has stayed very low for us. This is for sports book traffic. Just wondering if any others are experiencing this?

Site traffic up (same geo, same sources as before)
Clicks up

CR down

[Sherlock]

depends on program, some is worse, some better, some is the same for now

just i would not call it post covid, but b4 the sh1t hits the fan

[Christiaan]

I mainly focus on the Belgian market. Around the same time as Covid happened, the rules about bonusses also changed. My conversions got way worse, but as the bonusses are gone it might be due to that too.

[gil.langelaan]

My conversions got way worse too during all this time.
But I'm working to improve it asap.

[Mattbar]

We have seen a drop in conversions but being UK mainly this is partly due to the new verification rules that came in in April. The timing of this in line with corona virus could make you think it is down to covid when actually likely due to the new verification rules.

I've noticed conversions getting steadily better though in the last 2 months or so as people adjust to the new rules.

[iGamingMarc]

Thanks guys. I'll keep an eye and will update all in a few weeks and see where we sitting. Hopefully things start to pick up a little

[MMM]

I think the question is too broad to really answer.

Sports and Casino/poker i assume cannot be compared during that time.

Plus, from what i see the markets behave very differently.

And yes, UK for me as well became sh*t .

[Nenad]

Sports will be different unless some leagues can find ways of keeping team sports safe in bubbles but not in a bubble for the entire season either like NHL or NBA.

[mymobilecasinos]

That's right. Down with some and up with others. Rewards Affiliates has been good.