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  1. #1
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    Default Promoting in Spain

    Hi guys and gals, hope you are all enjoying the festive season!

    Do any GPWA members target and promote in Spain? Either from outside Spain and target the Spanish market or those lucky enough to reside in the country with sun?

    How do you find it it? Are there any standout bookies that do well? Is it a tough market?

    Thanks in advance
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    For sports should be good, Casino not that big but there are only a few good options ISP's typically redirect visitors to non licensed sites to a page of Spanish gov approved sites, fee's are quite high. Spaniards are still traditional in the sense that they will head to a local bookies or casa de juegos. though I'm sure there are some sites out there doing well

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    Quote Originally Posted by wonderpunter View Post
    For sports should be good, Casino not that big but there are only a few good options ISP's typically redirect visitors to non licensed sites to a page of Spanish gov approved sites, fee's are quite high. Spaniards are still traditional in the sense that they will head to a local bookies or casa de juegos. though I'm sure there are some sites out there doing well
    Thanks wonderpunter. Something to consider
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    I was listening to a recent podcast with Henrik Ekdahl (founder of Betsafe, Betit group etcetc. Current interim CEO of Catena) who believed there is a big potential in the spanish market within sportsbetting. The economy is growing and they love sports in Spain

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    The Spanish market is already developed and settled since 5 years when the new law came into force. It was good to explore it back then but now it is too hard and crowded so many people digging, not worth the time and efforts for me. Besides that Spanish bookies are very tough with requirements to affiliates, papers, formalities and at the end closing accounts if they don't find some special reason to keep you on board.

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    Quote Originally Posted by Nik0 View Post
    The Spanish market is already developed and settled since 5 years when the new law came into force. It was good to explore it back then but now it is too hard and crowded so many people digging, not worth the time and efforts for me. Besides that Spanish bookies are very tough with requirements to affiliates, papers, formalities and at the end closing accounts if they don't find some special reason to keep you on board.
    Yes, you are absolutely right. I couldn't have said it better myself. Thank you!

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    Quote Originally Posted by Nik0 View Post
    The Spanish market is already developed and settled since 5 years when the new law came into force. It was good to explore it back then but now it is too hard and crowded so many people digging, not worth the time and efforts for me. Besides that Spanish bookies are very tough with requirements to affiliates, papers, formalities and at the end closing accounts if they don't find some special reason to keep you on board.
    Exactly, good for those who start long ago, but now there is to many advertising on tv and stadium and the market is saturated. It have become very difficult to get new clients. Also, the gouvernment charge 25 % of the gross income directly to the bookmakers so when a client lose 100, you will get your comission on the remaining 75 % and if you are not resident some bookmaker will charge you an additional 25 % tax on your comission. Conclusion not worth to start.

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    Spanish is one of the primary market for me. But if you live outside Spain i am strongly recommended do not promote regulated Spanish brands. They have very high Tax Fees, low RevenueShare plans, bad retention and very difficult registration forms (difficult registration form - this is law requrements). Also regulated brands is not very friendly to high-rollers and vip-players. They have weekly deposit limits, and players must pass spesial test for increase it.


    I am strongly recommended iGamingPartners (include my sub-affiliate link). I have 4 years expirience with them. They offer to Spanish players easy registrations forms, high bet limits, no any stupid tests. Also they check they domains and use redirect-links. If Spanish ISPs block websites, traffic go via this links to alternative domains.

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    Thanks for your notes Moonlight Cat - did you have experience promoting both local licensed and non-licensed casinos in Spain on the same site? I know that in Italy for example this can lead to site blacklisting/blocking when authority realizes one is advertising a non-licensed casino.

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    Do they only blacklist it or are there any legal implications? I mean how is the affiliate that promotes unregulated brands seen in the eyes of the law in Spain and Italy?

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    Right now the Spain market is having a new air with the shared liquidity. Shared liquidity is not that good but is putting the market right on the top.

    Spain market in our opinion is really good (actually more better that all Latinamerica), this because of the economy, Spain players use Euro, a strong money, economy is much better.

    But, not only Spain can be interesting but Spain players living abroad, some good players leave Spain after the regulation and live in countries like UK or other (even some of Spanish customers live in Thailand by example) and language is very important for them.

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