Question About New Domain

[Top Domains]

I think it depends on the price.
The domain ain't bad, but I wouldn't rate it too high.

The domain phrase reversing the normal word order for that one is awkward and unnatural. People are likely to not even know what it is referring to at first glance. Sometimes that works and can be great, but definitely not always. That really amounts to shooting yourself in the foot before beginning a hike up Mt. Everest.

If I absolutely wanted to have "free spins" in my domain, I'd go for freespins%something-short%.com / co.uk, %something-short%freespins.com / co.uk

But this is where you are on the right track. The natural phrase is "free spins." You want either ExampleFreeSpins.co.uk (or .com) or FreeSpinsExample.co.uk (or .com).

And see what I wrote above about long vs. short. It is certainly true that the best short gems are highly desirable, and ones like Casino.com, Poker.com, Slots.com, etc. are at the top of the food chain. But ones like that are so few you can fit them into your glove compartment, and only a few entities in the world can have those. What I have found borne out in traffic stats and results is that the "online gambling" industry is such an extreme and particular exception to any mythical bias about long vs. short that it really stands out. The bottom line is that when it comes to real human behavior, the motivation associated with pursuing online gambling to begin with is so targeted and focused that it is willing to type in whatever the natural "authority phrase" is no matter how long.

Another lucrative industry I can think of right now which may also be just as much an exception to such a deceptive bias or even more so is the real estate industry. In the US for instance, if you owned long and even monster long domains like NewYorkRealEstate.com, NewYorkRealCityEstate.com, SouthernCaliforniaRealEstate.com, etc., you'd be sitting on a fortune in "digital real estate." There would also be special globally famous phrases like the one I alluded to above.

like a freespinsbee.com or msfreespins.com

You still want it to be better than that, though. If you're going the "brandable" route, remember there is still the need to "brand" the "brandable." So preferably it would be a more natural, super appealing and even familiar phrase if possible. For instance, the party who owns CasinoRed.com has a killer part-EMD "brandable" that could potentially be made into a super brand. I've also seen one or two killer part-EMD brandables around here too.

But when it comes to the creme of the crop, which is pure EMD as the brand itself, nothing is more memorable to me here at the forum than the Slots.com saga, seeing someone with CasinoGames.com in their sig, and when a well known member behind the EMD OnlineCasino.co.za wrote that it was making $20,000 a month. And that's with online gambling still being under such prohibition for South Africa all these years no less.

[wonderpunter]

Depends on what you want to do.. type free spins in and top 20 is dominated by brands.. sure oldschool authority sites that have been round years still rank for EMD's but spending big money on a domain¿ best to get something catchy sounding and put the money into building a quality site that actually pulls traffic.. the name means nothing if the site is garbage so unless you have endless amounts of money to do both then do it..

[Top Domains]

Depends on what you want to do.. type free spins in and top 20 is dominated by brands.. sure oldschool authority sites that have been round years still rank for EMD's but spending big money on a domain¿ best to get something catchy sounding and put the money into building a quality site that actually pulls traffic.. the name means nothing if the site is garbage so unless you have endless amounts of money to do both then do it..

Haven't you read all the posts here? It doesn't seem like it.

We have already established that you cannot just dominate the search engines with the name alone anymore. I wrote about that extensively here already. You are also stating something very incorrect even: "oldschool authority sites that have been round years still rank for EMD's..." That's not true at all. Google does not somehow now give "old" or "oldschool" sites some kind of exemption, so that all other "young" sites now have to have decent content in order to rank, but if a site happens to be "old" or "oldschool" then they are still allowed to dominate the page rankings if they are merely using a nice EMD. It is already common knowledge now that if the site is garbage, the name won't help you as much as it did in the past. You will still get natural type-in traffic from the best EMD's however, so it is also not true that the "name means nothing" even if the site is "garbage."

So now the reality is:

1. If you have the best EMD, and your site is good, then you still have a huge advantage over all others, an advantage that can be worth millions of dollars in fact.

2. If you have the best EMD, and your site is "garbage," then you still get the kind of natural traffic such an EMD affords, but that may not be enough to do well, and you will still need to have decent content to dominate ranking.

If you do what you are proposing, however, then you are competing with everyone else who is using a sub-par name. And if you do that, you may get nowhere, or may have to spend many thousands or millions of dollars to get the same advantage you would get if you merely had a good site on top of a good domain.

Bold added:

https://www.linkedin.com/pulse/25000...razy-alan-dunn

"You see, domain names are not just a rare asset — a collectible or a modern art piece only a few will ever see. The right domain name can save you thousands (even millions) in marketing costs, help expand your brand authority, increase your brand recognition and make you and your company look smarter. In short, a domain name is everything."

"A [...] domain name is still incredibly cheap compared to the value received by almost any other marketing source."

[Top Domains]

What another excellent article on the subject on Forbes.com this weekend:

How You Can Own Customer Service: Domain Name Goes To Auction For $2.1M

"Domain names that are memorable and search-engine friendly are branding gold, which is why companies fight for the right to own them, sending their value into the mega millions. You might think it’s insane to spend millions on a simple Internet web address, but the right .com URL could turn an ordinary business into a household name that would otherwise take years to get on people’s radar and cost almost as much in marketing, if not more. And, consider this: Some companies will spend millions of dollars for a 30-second commercial to be aired during the Super Bowl. After 30 seconds and a little hype after the big game, it’s over. This is an asset that lives on."

[erminrajic]

Agre with sugarfree. I would much rather have something like freespins+something short or even longer if it sounds good and has the right keyword. i recently bought www.signupfreespins.com which i think is a good example of a little longer domain name but still good since it has good keywords that has searches + fo me it sticks on the brain couse it is free spins you get on sign up=)