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  1. #1
    baldidiot is offline Private Member
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    Default Registered to depositing player conversion rates

    Just out of curiosity... why do so many players register with a casino and then don't deposit - I understand if the casinos offer no deposit bonuses etc... but it seems to happen everywhere. I primarily promote to UK/Europe so it's not an issue of not being able to make payments.

    Also, do most programs actively promote to registered players who haven't deposited? And for a player who registers and doesn't deposit, what are the chances that they will become a depositing player weeks/months/years down the line?
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  2. #2
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    AWH-Gemma is offline Former AM
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    I would advise signing up to the casinos you promote yourself and then you will see exactly what emails/promotion/attempt to convert etc you receive as an non depositing player

  3. #3
    baldidiot is offline Private Member
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    Quote Originally Posted by AWH-Gemma View Post
    I would advise signing up to the casinos you promote yourself and then you will see exactly what emails/promotion/attempt to convert etc you receive as an non depositing player
    That's not a bad idea, thanks for the suggestion!
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  5. #4
    GFPC is offline Private Member
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    Great idea Gemma. One other suggestion i may add! Use a fresh email address. Only use that email address for this one specific case.

    This way if you ever receive spam from multiple programs you know your email was sold to another group!! Just another trick to see how programs operate.

    Sort of like killing two birds with one stone.

    Also another great idea is to ask the AM to send you specific mailers you can see if they sent. Or ask them to send a mailer to your players.

    In some clients i see sometimes where were able to send specific mailers to our players from that program.

    But yeah Gemma made a good suggestion


  6. #5
    mgcasinos is offline Public Member
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    Quote Originally Posted by AWH-Gemma View Post
    I would advise signing up to the casinos you promote yourself and then you will see exactly what emails/promotion/attempt to convert etc you receive as an non depositing player

    thanks for this suggestion, I will test it too.

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  8. #6
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    Affiliate Managers should help you out and let you know if your conversion rate stacks up to the overall room conversion rates, etc.

    Additionally, as we near 2011, there are a lot of presentations on new initiatives within operations-emails, retention, new deposit strategies, so your Account Manager should be extremely well versed at this point in what is going on with conversion, plans on retention, plans on retention/deposit promotions, etc. We aren't sitting through all these meetings for nothing!

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    Quote Originally Posted by baldidiot View Post
    Just out of curiosity... why do so many players register with a casino and then don't deposit - I understand if the casinos offer no deposit bonuses etc... but it seems to happen everywhere. I primarily promote to UK/Europe so it's not an issue of not being able to make payments.
    I've found that on highly targeted sites (like your live casino page). There's roughly 10 clicks per sign up. Then about 10 sign ups per depositing player. (Lately about 6-7 this time of year.).
    Why don't they deposit?

    Here's the reasons I've found.

    Credit card acceptance: There's quite a few people from countries that do have difficulties in depositing. If any affiliate wanted to know the general information (country from, deposit attempts etc.. no personal info) then I will gladly take the time to provide it.

    I've seen one affiliate who was targeting the UK, but for some reason had 90% of his traffic from Russia. The player sign up to deposing player ratio was obviously low on that account.

    At our brands a player can sign up and try out the games without having to deposit. Other software companies currently do not allow free live casino demos. (ie. Playtech) Their player sign ups to depositing players would be artificially elevated, but I'm convinced the absolute depositors per traffic would be higher.

    Quote Originally Posted by baldidiot View Post
    Also, do most programs actively promote to registered players who haven't deposited? And for a player who registers and doesn't deposit, what are the chances that they will become a depositing player weeks/months/years down the line?
    Conversion and Retention campaigns:

    We have multi-tiered campaigns trying to convert your non depositing players and retaining your existing players. We've got some impressive player stats and getting better at what we do. The live casino games certainly offer high retention rates. I can't back the last statement with statistical proof, but I'm sure they do.

    I could discuss some attrition rates in person if an affiliate would like. You can see form the IA control panel your players registration dates etc.

    As mentioned earlier. I'll take the time to give affiliates more in depth info on their respective players.

    By the way. I am a member of many casinos and get their retention and conversion emails. There are some brands here doing a great job. I think most brands here do.
    Last edited by LiveCasinoPartners; 17 November 2010 at 4:29 pm. Reason: spelling..

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  12. #8
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    Quote Originally Posted by baldidiot View Post
    Just out of curiosity... why do so many players register with a casino and then don't deposit - I understand if the casinos offer no deposit bonuses etc... but it seems to happen everywhere. I primarily promote to UK/Europe so it's not an issue of not being able to make payments.

    Also, do most programs actively promote to registered players who haven't deposited? And for a player who registers and doesn't deposit, what are the chances that they will become a depositing player weeks/months/years down the line?
    There is a thread within the Rewards Affiliates forum called Gratitude - a few affs have said thanks for getting people who signed up in 2005 make their first deposit this year and so on..

    It does happen. More often than not actually.. I've seen players who signed up in 2002 come and only make their first bet this year. I don't get why they wait 8 YEARS [WTF] but for whatever reason they do.. and when they do, people are happy
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  14. #9
    EugeneK is offline Public Member
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    interesting thread.

    this question is also my concern.

    From my experience the main reasons are payment processing and just interest of the potential player.

    Unfortunately players begin to deposit seldom if they registered long ago.

    But!

    To understand that we as affiliates need more information.
    Concerning sign ups:
    Country
    Time+Date of sign up
    Age
    Gender
    How long he/she was in casino just after registration?
    How fast he/she login to casino after registration?
    What games were played on demo account (how long)?
    How often he/she plays on demo account?


    These information is very helpful for usual affiliates who would to develop their sites. At least an insight into the demographics of the person on our sites.


    And the final. There is real gap in tracking visitors/players.

    E.g. I have 100 or 1000 links that point to casino1
    I can generate somehow 100 or 1000 unique links on site, but I can't generate 100 or 1000 unique trackers at casino1 because it is very time consuming. That's why I have to work with "enlarged" group of trackers.

    What I lose in such situation. If e.g. every 5 clicks from link1 (let's say it is some slot game) provide me with depositor, I will analyze the traffic source and if it has sense I will begin to promote this slot via all website/websites.

    The lack of analytics causes us not to earn additional revenue

    Let's begin provide more analytics to your affiliates!

  15. #10
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    gillamano is offline Non-sponsor Affiliate Program
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    Most sign up to open a fun account to try the games and software out. If they don't have much luck using fun money. This is a factor in real money deposits i think.

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