Page 1 of 2 12 LastLast
Results 1 to 20 of 21
  1. #1
    colin3005 is offline Private Member
    Join Date
    October 2015
    Posts
    216
    Thanks
    51
    Thanked 195 Times in 98 Posts

    Default Residency fees - how do you decide what to charge?

    This isn't something I've really done in the past, but over the past few months have had a few affiliate managers asking about it.

    How do you guys work out what to charge for a certain position? I don't want to say too much and scare them off, but don't want to undervalue either.

    Any advice would be appreciated

  2. #2
    eaton2003's Avatar
    eaton2003 is offline Public Member
    Join Date
    September 2003
    Posts
    1,165
    Blog Entries
    8
    Thanks
    87
    Thanked 238 Times in 190 Posts

    Default

    Charging per position is really down to the site and supply and demand. You can only charge what the brands are willing to pay.
    Simon Eaton - Online marketing consultancy with 20 years experience

  3. #3
    universal4's Avatar
    universal4 is offline Forum Administrator
    Join Date
    July 2003
    Location
    Courage is being scared to death...and saddling up anyway. John Wayne
    Posts
    28,092
    Thanks
    2,249
    Thanked 7,942 Times in 5,010 Posts

    Default

    You also should understand if it is profitable for the operator, then you most likely would have earned more on rev-share for the position.

    Rick
    Universal4

  4. #4
    thebookiesoffers is offline Former Member
    Join Date
    November 2009
    Location
    Leicester, UK
    Posts
    3,225
    Thanks
    414
    Thanked 1,764 Times in 1,009 Posts

    Default

    Quote Originally Posted by universal4 View Post
    You also should understand if it is profitable for the operator, then you most likely would have earned more on rev-share for the position.

    Rick
    Universal4
    you are on rev share still, they pay you extra to have the best spots

  5. The Following User Says Thank You to thebookiesoffers For This Useful Post:

    wonderpunter (5 May 2016)

  6. #5
    RacingJim is offline Public Member
    Join Date
    May 2013
    Posts
    1,871
    Thanks
    880
    Thanked 1,362 Times in 841 Posts

    Default

    I think the only answer is, what's it worth to you? Never undersell, go in high and if they don't like it you won't scare them off, they'll just counter-offer I'm sure. I was guilty at the start of inexperience and underselling my positions. Don't be apologetic, ask a decent amount and see if they bite.

  7. The Following User Says Thank You to RacingJim For This Useful Post:

    wonderpunter (6 May 2016)

  8. #6
    allfreechips's Avatar
    allfreechips is offline Private Member
    Join Date
    August 2010
    Location
    Ohio - The taxing state
    Posts
    1,081
    Thanks
    136
    Thanked 631 Times in 371 Posts

    Default

    Odd thing with this is I have seen some operators pay for a postition + revshare, not do well but insist they want to keep paying for it? May bee there is some revenue I am not seeing but who knows. But back to the question, all your top ranked per traffic pages you should be able to get a set value + revshare for some prominent positions.

    The featured postions on Allfreechips are all paid positions, split by GEO locations.
    Allfreechips online casino guide offers online casino reviews from our members. Also our exclusive No Deposit casino bonuses are always up to date. See the latest slot machine reviews at Hotslot and exclusive no deposit casino bonuses as well with a good dose of daily online gambling news to learn about pokies

  9. The Following User Says Thank You to allfreechips For This Useful Post:

    -Shay- (5 May 2016)

  10. #7
    thebookiesoffers is offline Former Member
    Join Date
    November 2009
    Location
    Leicester, UK
    Posts
    3,225
    Thanks
    414
    Thanked 1,764 Times in 1,009 Posts

    Default

    Quote Originally Posted by allfreechips View Post
    Odd thing with this is I have seen some operators pay for a postition + revshare, not do well but insist they want to keep paying for it? May bee there is some revenue I am not seeing but who knows.
    yep seen that a few times as well. just think they are prepared to pay to to stop competitors taking the traffic

  11. #8
    ogpaper is offline Private Member
    Join Date
    September 2006
    Posts
    183
    Thanks
    16
    Thanked 43 Times in 25 Posts

    Default

    Quote Originally Posted by allfreechips View Post
    Odd thing with this is I have seen some operators pay for a postition + revshare, not do well but insist they want to keep paying for it? May bee there is some revenue I am not seeing but who knows.
    Unless you have a direct access to their backend, you don't really know that they are not doing well.
    The Betsson affiliate manager re-tagging players from affiliate accounts is just one recent proof of that.

    As far as the OP's dilemma - keep in mind that getting cash+revshare for the top spot could actually lose you money, if the paid advertiser doesn't convert as well as the one it's replacing.

  12. The Following User Says Thank You to ogpaper For This Useful Post:

    Renee (5 May 2016)

  13. #9
    baldidiot is offline Private Member
    Join Date
    January 2010
    Posts
    4,434
    Thanks
    409
    Thanked 2,013 Times in 1,327 Posts

    Default

    Quote Originally Posted by allfreechips View Post
    Odd thing with this is I have seen some operators pay for a postition + revshare, not do well but insist they want to keep paying for it? May bee there is some revenue I am not seeing but who knows.
    At a guess, maybe for brands with a high level of account saturation the exposure is worth it to them to reactive existing accounts? Either that or the AM's bonus is based on the number of #1 spots and they need one extra to get it
    onlinegamblingwebsites.com - Formally known as goodbonusguide.

  14. #10
    wonderpunter's Avatar
    wonderpunter is offline Private Member
    Join Date
    August 2013
    Posts
    2,522
    Blog Entries
    5
    Thanks
    402
    Thanked 1,684 Times in 1,012 Posts

    Default

    Quote Originally Posted by baldidiot View Post
    At a guess, maybe for brands with a high level of account saturation the exposure is worth it to them to reactive existing accounts? Either that or the AM's bonus is based on the number of #1 spots and they need one extra to get it
    It's brand awareness they want to be seen as number one across the web, on your billboards, tv etc sooner or later the purchase signal clicks in said visitors brain and they go searching.. think of it more like a sponsorship.

  15. The Following User Says Thank You to wonderpunter For This Useful Post:

    Scampi (6 May 2016)

  16. #11
    colin3005 is offline Private Member
    Join Date
    October 2015
    Posts
    216
    Thanks
    51
    Thanked 195 Times in 98 Posts

    Default

    Quote Originally Posted by baldidiot View Post
    At a guess, maybe for brands with a high level of account saturation the exposure is worth it to them to reactive existing accounts? Either that or the AM's bonus is based on the number of #1 spots and they need one extra to get it
    Thanks guys for all the responses, although I'm not really any further forward in what to charge lol.

    Thats what it is TBH.

    My site has good traffic, good rankings for horse racing. However, someone searching for say 'Kenneth Slack' (a horse trainer) and comes across our site, will likely already have accounts with Ladbrokes, Hills, Coral, and likely PP, 365 and Skybet. Tests in the past have shown I get zero sign ups from any of the big bookmakers, so theres no point at all me having ads for them on there, bearing in mind it isn't an ad farm and the majority of the site has 2 - 5 adverts at any one time, so i cant just stick an unlimited number on.

    However I do know it could be used for getting existing or dormant customers to bet. I have a 365 'next race odds' on the site most the time and it always generates around 80-100 clicks a month, no new customers though, and it is in a poor section of the site. I do get sign ups for smaller less well known bookies, so I am not going to remove those to place, for example, Hill there to get them revenue and not me. Whats actually more profitable most the time in certain positions, is Sky Sports upgrades and broadband deals for some reason!

    I do get odd emails from aff managers from the top firms asking for spots, which I refuse normally, but thought a bit more about residency recently and just wondered if it would be worth it. To the brands its getting clicks and logins from people who maybe wouldn't have had a bet with them, especially if theres offers they didn't know about, but for me, no point me sending 200 existing customers over to have a bet so no point at all doing a rev share or CPA deal.

    thanks for all the comments though its gave me something to think about

  17. #12
    IoannisTipbet is offline Former AM
    Join Date
    December 2015
    Location
    Malta
    Posts
    127
    Thanks
    8
    Thanked 32 Times in 25 Posts

    Default

    Top positions will also increase your revenue share, so i do not think that you have to ask for an extra fixed fee. You just publish in top positions the brands that perform better. Change of brands every couple of weeks or month might be the best option.

  18. #13
    colin3005 is offline Private Member
    Join Date
    October 2015
    Posts
    216
    Thanks
    51
    Thanked 195 Times in 98 Posts

    Default

    Quote Originally Posted by IoannisTipbet View Post
    Top positions will also increase your revenue share, so i do not think that you have to ask for an extra fixed fee. You just publish in top positions the brands that perform better. Change of brands every couple of weeks or month might be the best option.
    Yes that's what I do but if a brand that won't perform well for new customers, but will for existing customers then no point me putting them there on a rev share, but would consider it for a residency as long as the fee is equal to or greater than the revenue that the advert that would be replaced would generate

  19. #14
    Syndicate is offline Public Member
    Join Date
    October 2014
    Posts
    403
    Thanks
    193
    Thanked 260 Times in 163 Posts

    Default

    Unless you see something special in the sportsbook/casino a residency fee is a good way forward. If the sportsbook/casino is a new start-up a residency fee is a must, and the same for more established companies that have market saturation.

    With that said - you still need to do a bit of exploration before promoting any books/casino, because it's your credibility at stake.

    We have many sportsbooks asking if they can be included in the review section for a price, and if so what rating will we give them. Again i think you are duty bound to say no or give a true rating - However, most webmasters sell their soul for the chink of money!

  20. #15
    colin3005 is offline Private Member
    Join Date
    October 2015
    Posts
    216
    Thanks
    51
    Thanked 195 Times in 98 Posts

    Default

    Quote Originally Posted by Syndicate View Post
    Unless you see something special in the sportsbook/casino a residency fee is a good way forward. If the sportsbook/casino is a new start-up a residency fee is a must, and the same for more established companies that have market saturation.

    With that said - you still need to do a bit of exploration before promoting any books/casino, because it's your credibility at stake.

    We have many sportsbooks asking if they can be included in the review section for a price, and if so what rating will we give them. Again i think you are duty bound to say no or give a true rating - However, most webmasters sell their soul for the chink of money!
    I completely agree, any book that has had anything dodgy in the past (not one off complaints) but anything I consider to be obvious then they will never get on the site. Some recent ones

    Genting - ripping me off on the affiliate side, did a post a while back on that.
    Funbet et all - no chance of them every even getting a link let alone a banner, they could offer me 20000 for a month and they wouldn't get on!
    Betbright - not as bad but they offered best odds guaranteed, was plastered all over the site. One of my members complained they had too the price on 4 selections in a Lucky 15 and they refused best odds as it was for singles only, but nowhere on the site did it say that. I even went onto live chat and asked where it stated single only and they replied , they couldn't show me as it was an internal document that contained the rule, so they got removed and not had a banner for them since.

  21. #16
    sweetbet's Avatar
    sweetbet is offline Public Member
    Join Date
    November 2012
    Posts
    2,819
    Blog Entries
    5
    Thanks
    898
    Thanked 1,575 Times in 1,087 Posts

    Default

    Many years ago, the Wizard of Odds site used to auction ad spaces on his site on a monthly basis. The highest bidder would get to advertise his link on a particular spot for the entire month.

  22. #17
    Miles_FTA's Avatar
    Miles_FTA is offline No longer with Fast Track
    Join Date
    May 2010
    Posts
    1,490
    Thanks
    121
    Thanked 540 Times in 405 Posts

    Default

    To be Honest if your Getting Page 1 through 5 on Google Then great go ahead and look at charging a small fee for adding call it an admin fee etc but this has to be within reason and reasonable I'm not a fan as i believe if the traffic is their then you'll make these funds back quicker than you think more time should be spent on getting the site ranking i would say than on superficial product placments

  23. #18
    AE-Stephen's Avatar
    AE-Stephen is offline Former AM
    Join Date
    June 2013
    Posts
    424
    Thanks
    79
    Thanked 266 Times in 174 Posts

    Default

    Not something I tend to get involved with unless I know the affiliate, their traffic worth and that they are trustworthy.

    I read at least one horror story a week of an Aff Manager paying for a spot and not getting what they thought they were getting.

    Keep it simple and keep both parties happy. That way you'll have a long and profitable partnership.

  24. #19
    IoannisTipbet is offline Former AM
    Join Date
    December 2015
    Location
    Malta
    Posts
    127
    Thanks
    8
    Thanked 32 Times in 25 Posts

    Default

    Quote Originally Posted by AE-Stephen View Post
    Keep it simple and keep both parties happy. That way you'll have a long and profitable partnership.
    I totally agree on this sentence
    That way clever affiliates must always work

  25. #20
    Miles_FTA's Avatar
    Miles_FTA is offline No longer with Fast Track
    Join Date
    May 2010
    Posts
    1,490
    Thanks
    121
    Thanked 540 Times in 405 Posts

    Default

    Quote Originally Posted by Miles_FTA View Post
    To be Honest if your Getting Page 1 through 5 on Google Then great go ahead and look at charging a small fee for adding call it an admin fee etc but this has to be within reason and reasonable I'm not a fan as i believe if the traffic is their then you'll make these funds back quicker than you think more time should be spent on getting the site ranking i would say than on superficial product placements

    Just to add a paid placement doesn't necessarily mean a brand will do better for you ..

Page 1 of 2 12 LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •