Residency fees - how do you decide what to charge?

[colin3005]

This isn't something I've really done in the past, but over the past few months have had a few affiliate managers asking about it.

How do you guys work out what to charge for a certain position? I don't want to say too much and scare them off, but don't want to undervalue either.

Any advice would be appreciated

[eaton2003]

Charging per position is really down to the site and supply and demand. You can only charge what the brands are willing to pay.

[universal4]

You also should understand if it is profitable for the operator, then you most likely would have earned more on rev-share for the position.

Rick
Universal4

[thebookiesoffers]

You also should understand if it is profitable for the operator, then you most likely would have earned more on rev-share for the position.

Rick
Universal4

you are on rev share still, they pay you extra to have the best spots

[RacingJim]

I think the only answer is, what's it worth to you? Never undersell, go in high and if they don't like it you won't scare them off, they'll just counter-offer I'm sure. I was guilty at the start of inexperience and underselling my positions. Don't be apologetic, ask a decent amount and see if they bite.

[allfreechips]

Odd thing with this is I have seen some operators pay for a postition + revshare, not do well but insist they want to keep paying for it? May bee there is some revenue I am not seeing but who knows. But back to the question, all your top ranked per traffic pages you should be able to get a set value + revshare for some prominent positions.

The featured postions on Allfreechips are all paid positions, split by GEO locations.

[thebookiesoffers]

Odd thing with this is I have seen some operators pay for a postition + revshare, not do well but insist they want to keep paying for it? May bee there is some revenue I am not seeing but who knows.

yep seen that a few times as well. just think they are prepared to pay to to stop competitors taking the traffic

[ogpaper]

Odd thing with this is I have seen some operators pay for a postition + revshare, not do well but insist they want to keep paying for it? May bee there is some revenue I am not seeing but who knows.

Unless you have a direct access to their backend, you don't really know that they are not doing well.
The Betsson affiliate manager re-tagging players from affiliate accounts is just one recent proof of that.

As far as the OP's dilemma - keep in mind that getting cash+revshare for the top spot could actually lose you money, if the paid advertiser doesn't convert as well as the one it's replacing.

[baldidiot]

Odd thing with this is I have seen some operators pay for a postition + revshare, not do well but insist they want to keep paying for it? May bee there is some revenue I am not seeing but who knows.

At a guess, maybe for brands with a high level of account saturation the exposure is worth it to them to reactive existing accounts? Either that or the AM's bonus is based on the number of #1 spots and they need one extra to get it

[wonderpunter]

At a guess, maybe for brands with a high level of account saturation the exposure is worth it to them to reactive existing accounts? Either that or the AM's bonus is based on the number of #1 spots and they need one extra to get it

It's brand awareness they want to be seen as number one across the web, on your billboards, tv etc sooner or later the purchase signal clicks in said visitors brain and they go searching.. think of it more like a sponsorship.

[colin3005]

At a guess, maybe for brands with a high level of account saturation the exposure is worth it to them to reactive existing accounts? Either that or the AM's bonus is based on the number of #1 spots and they need one extra to get it

Thanks guys for all the responses, although I'm not really any further forward in what to charge lol.

Thats what it is TBH.

My site has good traffic, good rankings for horse racing. However, someone searching for say 'Kenneth Slack' (a horse trainer) and comes across our site, will likely already have accounts with Ladbrokes, Hills, Coral, and likely PP, 365 and Skybet. Tests in the past have shown I get zero sign ups from any of the big bookmakers, so theres no point at all me having ads for them on there, bearing in mind it isn't an ad farm and the majority of the site has 2 - 5 adverts at any one time, so i cant just stick an unlimited number on.

However I do know it could be used for getting existing or dormant customers to bet. I have a 365 'next race odds' on the site most the time and it always generates around 80-100 clicks a month, no new customers though, and it is in a poor section of the site. I do get sign ups for smaller less well known bookies, so I am not going to remove those to place, for example, Hill there to get them revenue and not me. Whats actually more profitable most the time in certain positions, is Sky Sports upgrades and broadband deals for some reason!

I do get odd emails from aff managers from the top firms asking for spots, which I refuse normally, but thought a bit more about residency recently and just wondered if it would be worth it. To the brands its getting clicks and logins from people who maybe wouldn't have had a bet with them, especially if theres offers they didn't know about, but for me, no point me sending 200 existing customers over to have a bet so no point at all doing a rev share or CPA deal.

thanks for all the comments though its gave me something to think about

[IoannisTipbet]

Top positions will also increase your revenue share, so i do not think that you have to ask for an extra fixed fee. You just publish in top positions the brands that perform better. Change of brands every couple of weeks or month might be the best option.

[colin3005]

Top positions will also increase your revenue share, so i do not think that you have to ask for an extra fixed fee. You just publish in top positions the brands that perform better. Change of brands every couple of weeks or month might be the best option.

Yes that's what I do but if a brand that won't perform well for new customers, but will for existing customers then no point me putting them there on a rev share, but would consider it for a residency as long as the fee is equal to or greater than the revenue that the advert that would be replaced would generate

[Syndicate]

Unless you see something special in the sportsbook/casino a residency fee is a good way forward. If the sportsbook/casino is a new start-up a residency fee is a must, and the same for more established companies that have market saturation.

With that said - you still need to do a bit of exploration before promoting any books/casino, because it's your credibility at stake.

We have many sportsbooks asking if they can be included in the review section for a price, and if so what rating will we give them. Again i think you are duty bound to say no or give a true rating - However, most webmasters sell their soul for the chink of money!

[colin3005]

Unless you see something special in the sportsbook/casino a residency fee is a good way forward. If the sportsbook/casino is a new start-up a residency fee is a must, and the same for more established companies that have market saturation.

With that said - you still need to do a bit of exploration before promoting any books/casino, because it's your credibility at stake.

We have many sportsbooks asking if they can be included in the review section for a price, and if so what rating will we give them. Again i think you are duty bound to say no or give a true rating - However, most webmasters sell their soul for the chink of money!

I completely agree, any book that has had anything dodgy in the past (not one off complaints) but anything I consider to be obvious then they will never get on the site. Some recent ones

Genting - ripping me off on the affiliate side, did a post a while back on that.
Funbet et all - no chance of them every even getting a link let alone a banner, they could offer me £20000 for a month and they wouldn't get on!
Betbright - not as bad but they offered best odds guaranteed, was plastered all over the site. One of my members complained they had too the price on 4 selections in a Lucky 15 and they refused best odds as it was for singles only, but nowhere on the site did it say that. I even went onto live chat and asked where it stated single only and they replied , they couldn't show me as it was an internal document that contained the rule, so they got removed and not had a banner for them since.

[sweetbet]

Many years ago, the Wizard of Odds site used to auction ad spaces on his site on a monthly basis. The highest bidder would get to advertise his link on a particular spot for the entire month.

[Miles_FTA]

To be Honest if your Getting Page 1 through 5 on Google Then great go ahead and look at charging a small fee for adding call it an admin fee etc but this has to be within reason and reasonable I'm not a fan as i believe if the traffic is their then you'll make these funds back quicker than you think more time should be spent on getting the site ranking i would say than on superficial product placments

[AE-Stephen]

Not something I tend to get involved with unless I know the affiliate, their traffic worth and that they are trustworthy.

I read at least one horror story a week of an Aff Manager paying for a spot and not getting what they thought they were getting.

Keep it simple and keep both parties happy. That way you'll have a long and profitable partnership.

[IoannisTipbet]

Keep it simple and keep both parties happy. That way you'll have a long and profitable partnership.

I totally agree on this sentence
That way clever affiliates must always work

[Miles_FTA]

To be Honest if your Getting Page 1 through 5 on Google Then great go ahead and look at charging a small fee for adding call it an admin fee etc but this has to be within reason and reasonable I'm not a fan as i believe if the traffic is their then you'll make these funds back quicker than you think more time should be spent on getting the site ranking i would say than on superficial product placements

Just to add a paid placement doesn't necessarily mean a brand will do better for you ..