Roxy group bought by 32Red

[iGamingWriter]

For those who missed the email yesterday;

Dear Duncan,

The business of RoxyPalace.com, CasinoSplendido.com, Luckclic.it has been acquired by 32Red Plc. The brands will continue to operate alongside 32Red.com in the enlarged group, as will the affiliate program.

What does this mean for affiliates of RoxyAffiliates.com?

Roxy Affiliates will continue business as usual, there will be no impact whatsoever to affiliates' current or future earnings.

Roxy Affiliates will continue to supply and assist its current and future affiliates in the promotion of our brands as it has done previously.

We will continue to strive to provide excellent service and marketing for all affiliates and your affiliate team are here to answer any questions you may have.

On to Business

Please contact us for any marketing material you may require or promotional campaigns you wish to run. We can always provide bespoke banners to accompany our variety of promotional campaigns. We now have Game of Thrones Free Spins as well as Tomb Raider 600 Free Spins, along with the highly successful Multi Offer Campaigns.

Contact us for the market you wish to promote if you require anything.

[universal4]

This is an interesting development after some of the recent moves they have made this last year or so such as changing terms and closing affiliate accounts of long time affiliates to name a few.

Rick
Universal4

[Miles_FTA]

Duncan In your Mind is that a Good thing or a Bad one for players.. Surely under the 32 Label they can offer players a lot more ?

[iGamingWriter]

To my mind this is a good thing but I guess it depends on your perspective (player/affiliate).

32Red are one of the best operators on the market for players. The only Gibraltar operator that take a positive approach to player complaints. As far as players are concerned I think this has to be a good thing.

For affiliates I think it's going to be more variable. I know Roxy had some negative history with affiliates, but I also know that many affiliates complain that 32Red don't do well for them (market saturation imo, though I do fairly well on the small number of players I send through to them and that lower conversion rate is only down to lack of exclusive bonuses). If 32Red revamp the Roxy affiliate program this could give the best of both worlds - a decent affiliate program with some new brands that are more likely to convert. Only time will tell if that's going to happen though.