SEO Suggestions - New Website

[CasinoRadarIT]

Hello everyone! We are a new website, working with the italian market, we have no experience with SEO, and we are starting right now with this, buying some guest posts and we are tempted by trying black hat too.

Have you got any suggestions regarding this?

Would love to hear more from who has much more experience

[abidseo]

Welcome to the forum. My honest advice is to resist the shortcut route. Risky tactics can look fast on a new site, but they can also leave you with a penalty or a cleanup job that costs far more time than the early gains are worth, especially in a regulated market like Italy where trust matters.

Start narrower than you think. Pick one part of the Italian market, write it in natural Italian, and make sure every page answers a real player question in full: what is licensed, how a bonus actually works, what the terms limit, and how payments and support work. Thin pages that repeat the same operator description will not stand out, no matter how many links point at them.

For links, quality and relevance matter more than volume. A few editorial mentions from sites that genuinely cover Italian gaming or a related topic will help more than a large batch of unrelated placements. Before you publish a guest post, ask whether you would be comfortable showing that page to a reader and to Google, and whether the host site itself looks like a real publication.

Finally, get the basics right first: fast pages, clean internal links, a correct sitemap, and pages that are actually indexable. Then track a small set of pages and queries for a few months. New sites usually need that patience, and a solid foundation makes later growth much easier.

[lapa221Q]

Avoid black hat SEO. It will get your new website permanently banned or penalized by Google, destroying your business before it starts.

[GlobalPokerSites]

Google is becoming smarter and smarter with new updates rolling out every couple months. I fear what worked in the past in terms of black hat SEO will quickly become not only useless but actively damage your site. I wouldn't trust anyone trying to sell you anything. Last thing you want is a manual action or penalty against your site.

[arix]

before you spend anything on guest posts, make sure the site is actually indexable, because links pointing at pages google will not index are money thrown away. in search console look at the pages report for anything excluded by noindex or blocked by robots.txt. a staging setting left on after launch is one of the most common findings on a brand new site, and it can sit there for months unnoticed.

for italy specifically i would get legal advice before planning the marketing at all. the dignity decree bans gambling advertising and sponsorship there, and how it is applied to affiliate content is something you want answered before you build the model around it rather than after.

[davetremblay]

i’ll give you some real advice that isn’t ai nonsense:

keep your site speed under 200 ms
use a code structure that is very easy to crawl
internal linking is as important as off-page. build your internal linking map properly
keep trying to get backlinks continuously. in the igaming industry, the most important things are backlinks and authority

these are just a few quick tips to help you get started. remember that there is much more to seo than this