a search URL string as a link for your logo

**livecasino** · 18 September 2010, 3:39 am

I was reading Gary the scuba guys 2008 seo tips and came across an interesting tip. I thought I would ask anyone if they have ever used it and have comments whether they have used it or not. I also am not quite clear on his directions.

<style>@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style> <style>@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style> "Hot Tip#1 - Do a search for the name of your website and copy the URL string and use it as the link for your logo.It is a popular belief that the number of searches for your brand and the number of end-users that navigate through to your website influences Google results, and I have to believe that it is a ranking factor that all the search engines use. I can't say exactly how much, but I think long-term this is a good strategy and have seen it work with no reduction in any of my traffic stats other than reducing the bounce rates throughout."

Either I am still too green to understand or Gary was not clear. I believe he is saying that if you do a search and then copy the link in blu on Google's results, you can use that as a link when you go to your site. In this way you have used Google's search many times and the multipl searches will help (no matter how little) to get you recognized by Google. But I have copied and pasted it to look at the code in the back and have seen only a normal link to the site.

Any comments on this technique?

Cathy
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**RayUK** · 18 September 2010, 5:23 am

As you say the link in the Google results is just a plain ordinary link. What I think he is saying is that the link 'under' your logo could be the actual Google URL with the search string in it - i.e. http://www.google.co.uk/search?q=blahBlahBlah - whatever appears in your browsers URL box when you search on your site name.

Personally I wouldn't do that, as 1) I am not number one for my site name (yet, I am at two) and 2) these days Google has a whole bunch of other paid etc. search results scattered about their results page.

However, it is an interesting idea!