I stumbled upon a interesting article on google rankings 2013. There was a lot of talk about Self-referential links on the on page optimization. They were saying that it makes a huge difference between the page that is number 1 and the page that is number 3 on google.
The other big thing they were saying is about brand, they noticed they sites that were ranking at number had the "Brand factor". I am confused about Self-referential links specifically, what is the difference of a Self-referential links and a regular internal link? Do they mean that they are linking to the exact same page that they are posting on? For instance if I post this, then copy and paste the url the word seo is that a Self-referential link?
Besides the two things I brought up, it is an interesting article. I look forward to hearing everybody's feedback.
http://www.websessive.com/blog/seo-r...hmetrics-2013/