Need your opinion about web design for gambling site dedicated to special region

[Matti]

Hi,

Need to know your opinion about web design for the nordic countres. Is it true that plane coulores for example wite and blue, will work better in that region?

Or all decide links and SEO?

[Mario The Gambler]

If there was a significant difference in the traffic of websites intended for the Scandinavian market when these are blue and white, all websites targeting this market would be blue and white.


Maybe the Scandinavians like a little more sobriety than Italians, maybe they like a little more blue and white, but first we must choose the colors of a website according to the subject of the website and the age, sex and occupation of its target audience.

If I had to make a website that sells dolls to little girls aged 4 to 8, I would design it in pink even if these girls are all Scandinavian.

[matthewt]

My guess is plain colors works better for whoever gave that advice, as long as the one giving it was a designer who had access to that info. E.g., they built and improved a very popular .se site and improved the click-through rate using plain colors.

I would not however, base my long term belief on this advice, if you are building a Nordic site.

Just use more plain colors, hoping it helps. That's all I would do.