site name verses search

[jackpothunt]

if a user searches 'onlinecasinobonuses' in google and there is a website onlinecasinobonuses.com so what are the chances that onlinecasinobonuses.com will be on first page of google search regardless of if any SEO for onlinecasinobonuses has been done or not.

[Assafros]

These days, Google give more and more weight for domain name, meaning you will have much better odds to get in to first page even if you didn't do much SEO... For example: My site 90bingo(.)info is placed 1st in Google search although almost no SEO efforts.
But it all depend in the kws you choose and how competitive they are... As much competition you have it will be harder to fit in first page even if your domain is exact match.

[Simmo!]

A keyword domain name does undoubtedly help - more so in Bing than any other engine, but it is still just one part of the overall equation. You still need to optimise - what I have found is that a KW domain means you need less inbound links to rank, but only if you have all your on-page stuff right. And in a competitive niche, you still need links and aging to help you.