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Thread: Site Review

  1. #1
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    Talking Site Review

    Hi,

    I've slowly been working on my site for the last 2+ years but now it's finally coming together and it is time to make some noise about ESG (environment social and governance), CSR (corporate social responsibility) and sustainability in the iGaming branche.

    This month I'm publishing my first sustainability reviews of 18 operators. In October I'll make a comparison and accordingly the goal is to track the progress of these companies and compare performance year on year in order to be able to determine which company does most good for society. So not only responsible gambling and compliance, but far beyond.

    It's complicated and a lot of work and a lot of room for improvement, but it's a start.

    I'd love to receive feedback.

    The vision is that we can remove (part of) the stigma from the gambling industry and inspire more colleagues to make the industry a force for good and have impact on making a better world.

    https://betterworldcasinos.com/

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    Like the logo for sure and the layout has a nice feel to it without being artwork heavy.

    I see you only have 1 top recommendation on the home page, some may disagree with that, but having a few might be ok too.

    In my opinion the apcw video should be a little larger, and maybe consider centering it.

    Noticed in the reviews that the casino reviews had the content above the custom fields and the sports the review content was below, Wondering if that was by design or changed as the site grew.

    Seems like on some pages the paragraphs had 2 carriage returns and some had 3. Example
    https://betterworldcasinos.com/betti...tting-systems/ seemed consistent with most of site
    https://betterworldcasinos.com/games/tournaments/ paragraph spacing did not seem consistent with other pages

    I viewed on a pc so not sure if this is less noticeable on mobile.

    Congrats on the site and good luck.

    Rick
    Universal4

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    BetterWorldCasinos (13 September 2023)

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    thanks for the feedback and taking the time to look at my site! Very much appreciated.

    Yes, only one listing so far. Working on that.

    The website was in 'proof of concept' phase for the last year. This month I'm adding a lot of new content and will also add more brands to the list.

    Thanks for pointing out the design inconsistency. WIll take care of that.

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    The site looks good and as much as I think many players might not care about sustainability, maybe the users you get will care more you cater to them.

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    Quote Originally Posted by BetterWorldCasinos View Post
    Hi,

    I've slowly been working on my site for the last 2+ years but now it's finally coming together and it is time to make some noise about ESG (environment social and governance), CSR (corporate social responsibility) and sustainability in the iGaming branche.

    This month I'm publishing my first sustainability reviews of 18 operators. In October I'll make a comparison and accordingly the goal is to track the progress of these companies and compare performance year on year in order to be able to determine which company does most good for society. So not only responsible gambling and compliance, but far beyond.

    It's complicated and a lot of work and a lot of room for improvement, but it's a start.

    I'd love to receive feedback.

    The vision is that we can remove (part of) the stigma from the gambling industry and inspire more colleagues to make the industry a force for good and have impact on making a better world.

    https://betterworldcasinos.com/
    The website loads quickly, and the design is clean and visually pleasing.

    A couple of things caught my attention: First, the text appears to be written from a first-person perspective, which could help you create a sense of closeness, but I am not sure if it will help you gain authority on this specific topic. Second, on the homepage, having just one recommendation makes me feel like something is missing.

    On the pages with more text, it seems like there isn't consistent spacing and font size, and I think it might be beneficial to add at least one or two images to break up the text. Also, in a quick read, I found a couple of typos. Finally, if possible, I would suggest adding a few bonuses; having only one in a dedicated section could make the reader believe the site is incomplete.

    Your work is interesting. I'm looking forward to learning more about it.

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    I see some sites get Carbon Neural certifications and backlinks.

    Maybe it's interesting for you.
    https://webneutralproject.com/

    Also found this a search engine that saves trees:
    https://www.ecosia.org/

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    BetterWorldCasinos (14 September 2023)

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    IMHO I think you are trying to promote something casino players would not really care about, actually I dont really see how this all fits in with people looking to spin on a slot game? I would go so far to say that it may put people off as you are trying to force a seperate point on somebody just looking to play games. im also not sure how the the algo would pick it up.


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    Thanks for the feedback! much appreciated!

    Writing in first person is very conscious. It's part of the marketing strategy where I am building my personal brand in combination with my social channels. I think in the long run it will help with EEAT and am especially aiming on gaining authority on the topic!

    And I'm also trying to do things as differently as possible content-wise compared to others and I can't think of any site who does this. Let's see.

    images and layout consistency is a work in progress. I agree that this is important and I'm improving. Also adding more brands this month. It's just that for integrity, I don't just want to add any brand to my top list and these sustainability reviews take A LOT of time to research and write.

    Glad to hear you find it interesting.

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    thanks! I'm familiar with those. For my own sites and clients I work with https://www.co2neutralwebsite.com/

    and my SEO strategy is also taking into consideration Ecosia. The player that looks for casinos using Ecosia is the perfect target audience for me!

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    me neither. It's a big experiment!

    My idea is that if players are offered the same UX and value for money but brand A does better than brand B, than why not choose for brand A?

    And if I just raise more awareness, that is already a score for me. Tough times ahead! Time to do more good together IMO

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    Environmentally friendly Casinos, got to be a market somewhere.

    https://mgsloan.com/posts/tree-based-computing/


    "When a tree falls in a forest and no one is there, I hear it."

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