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8 September 2019, 3:45 pm
#1
Status report on Lottoelite affiliate program
After the new management admitted that the program, in 2015, stole my strongest players (which resulted in a loss of $xxx.xxx in losses on my side), they are now planning to rename their affiliate program and do a complete relaunch.
Careful though - the AM who vowed to improve the program and begged me to promote them again (which I declined) has now informed me that they closed my account completely. It doesn't get much more cynical and unethical that that.
So right after admitting that they stole from me, they have now decided to steal what was left of my revenues from players I brought in over 9 years.
Also, my last invoices remain unpaid, and they have stopped answering my emails altogether.
About the future relaunch - I would be very surprised if they would not use that opportunity to cancel all existing affiliate accounts ind order to save themselves from paying commissions for players brought in by their former affiliates.
I suggest that everybody in this industry keep an eye on them and whatever new program they launch, do yourself a favor and stay away from them.
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8 September 2019, 8:13 pm
#2
What's happening to the affiliate industry? It's turning into a freaking nightmare for affiliates.
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8 September 2019, 8:42 pm
#3
This is completely outrageous and unjustified.
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9 September 2019, 10:53 am
#4
You are right. Going through the process from being an affiliate to being an operator myself (in the lottery segment), and being able to compare my sites' performance in terms of FTDs, revenues etc. before and after that step has really opened my eyes. As it turns out, the cheating by this specific company has been even worse than I thought. Basically the situation now is so that the numbers generated by the same amount of traffic are up by a factor of app. 250%
I also suspect that this is not an isolated incident. I have come to believe that most affiliate programs must have mechanisms in place that allow them to steal players and/or skim from your revenues. The way I see it, it only a matter of the extent of stealing.
That said, there may be a few honest programs out there, but I would not put my trust in any. What's extremely sad is to find out that an affiliate manager who you have been working with for a long time would lie to your face, and had no qualms working for a company that he knew to be stealing from the people he is supposed to work with. What a miserable existence.
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