Swedish regulator bans unlicensed operator

[The Buzz]

Sweden's gambling regulator, Spelinspektionen, has banned the operator Altacore for targeting Swedish players without a license.

This action highlights concerns among industry observers that the country's strict regulations are making licensed sites less appealing, pushing players toward the unlicensed market and keeping the channelization rate below the target of 90%.

From the press release:

The Swedish Gambling Authority initiated a supervision case against Altacore N.V. after it was suspected that the websites betify.com (Betify), wintopia.com (Wintopia), flappycasino.com (Flappy), yonibet.com (Yonibet), luckyhour.com (Luckyhour), cosmicslot.com (Cosmicslot), winlegends.com (Winlegends), casinozer.com (Casinozer), rollino.co (Rollino), gamblezen.com (Gamblezen), spinsbro.com (Spinsbro) and icebet.casino (Icebet) were providing gambling services targeting the Swedish market without the required license.

The Swedish Gambling Authority conducted a covert test purchase during the supervision, although the purchase was not completed.

During the initial review of the websites, it was found that the sites had Sweden as a selectable country for registration and were pre-selected when accessed from a Swedish IP address. It was also noted that the company, or its so-called "affiliates," had marketing in Swedish. Furthermore, marketing was observed via Swedish-speaking content creators on the video streaming platform Twitch, and the websites' terms of use referenced being a Swedish customer.

Read more: https://www.gpwa.org/article/swedish...perator-261188