I'm a few weeks away from launching a tennis data site that i think will fill a void in the industry for that sport.
I'm looking at ways to monitize the site from the start, without plastering adds all over the place. I'm considering signing up with some of the affiliate programs for gambling sites but i'm concerned about the legal environment in the US.
I'd appreciate any feedback from US based site owners. Specifically:
Have you or anyone you know ever had issues with the DOJ?
Do you believe it is beneficial to avoid direct endorsement of the advertising programs? Obviously this is going to reduce signups, but if it helps avoid legal problems it would be worth it?
Are there any programs that will pay directly for advertising as opposed to a REV share or CPA payment? Those options seem to be the most risky for a US company.
Any other advice for someone starting out in the US?


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