Facebook tabbed SEO agency Distilled to produce a video on how to use Facebook to help SEO efforts. The result is a video that does a good job in covering the basics and essentials. It's worth a look to see if you learn anything. The video is designed for small business owners who don't know anything about SEO, so don't get outraged at parts of it.
More useful is the page of Facebook for SEO tools they've pulled together. Here are the relevant links:
http://www.searchenginejournal.com/s...evealed/44985/
http://www.distilled.net/training/facebook/