is using solo ad considered spamming?

[Rommel_BCA]

Hi GPWA members!

I have a question, I know most affiliate programs do not require for their affiliates to have their own website. They allow other means to promote their brands like email, skype or social media. I learned that one affiliate uses solo ad. My question is, do you think that (1) this is effective and (2) not considered spamming?

[Progger]

hi

2 years ago FB run very nice for me but now the filters are much better,if u share to much u receive a kick .

effective or not,this is a hard question. If u have football know how,post some sportbetting tipps with partner links.

[Rommel_BCA]

hi

2 years ago FB run very nice for me but now the filters are much better,if u share to much u receive a kick .

effective or not,this is a hard question. If u have football know how,post some sportbetting tipps with partner links.

Hi Pogger,


Thanks for your feedback. Actually, I am not an affiliate or affiliate manager, but I run a site that provides information about bitcoin casino affiliate programs so that affiliates could easily see these information and create an informed decision as to what program they want to partner with.


I am asking this because one member of my site informed me that he/she is doing affiliate marketing through solo ad. I don't know yet if utilizing solo ad is an effective tool or if it is considered spamming, but I am aware that the cardinal rule of affiliate programs is to NEVER SPAM.


So with this, I am at loss and I would appreciate GPWA members' take on this.

[universal4]

What exactly do you mean by solo ad? If you mean a person arrives at your site and they see a single solo ad, then I would think this is not an effective strategy.

If you are referring to a single solo ad that is emailed to a list, this would only be effective if you generated the list at your website, but would be much more effective if the "ad" you refer to was part of a subscribed newsletter or regular mailing that was far more than a "solo ad".

If you purchase or rent a list from ANY third party, in my opinion, Yes it is spam, since no one on the list subscribed to YOUR lit, nor did they sign up from any mailing from YOU, their email address was generated by other means then sold or rented to you.

If you personally do not like receiving spam in your inbox, remember it is nothing more than some other affiliate buying or renting a email list and sending advertising,even though you didn't sign up for or request such mailings.

Rick
Universal4

[LukeC]

Solo ads are where someone with an email list sends your offer to their email list. You either pay them, or you swap and send their ad to your list. Sometime's its not an offer, but you tell them to subscribe to the other person's email list

Whether it's spam or not depends on whether the list the ad being sent to is opt in or not. Whether it's permitted depends on the individual affiliate programme's policies regarding email marketing, but assuming the list the offer is sent to, is opt in, and the list owner is the one sending the email, then it's fine.

[universal4]

Agreed with the part about being opt in, however if marketer #A is sending emails to a list marketer #B compiled, marketer #A is sending to a list of recipients that did not opt in to....unless the opt in is: sign up here and we are gonna give your email to anyone willing too pay to send you all kinds of offers....since that is about the extent of just about any mailing list of email addresses.

But agreed, in the scenario you presented Luke, (list owner sending the offer for you) I could see that being effective whether its a single add or not, since the list they mail to are most likely already regular subscribers or have an element of "trust" associated with the mailing.

Rick
Universal4

[Former Member 14]

I agree with Rick's synopsis. The pivoting word is "opt-in". If a person has granted permission to receive marketing from mutliple sources, then your probably fine. Though a word of caution. It's all well and good when you yourself are dotting the i's and t's. However, I'd never risk having my aff account closed, due to a 3'rd party cutting corners and, not adhering to my email collection protocols. Personally, I wouldn't risk it!

[Rommel_BCA]

Thank you for your responses, guys. I agree that it really is a case-to-case basis when it comes to solo ad, and the term "opt-in" is the keyword here because we never want people to be annoyed when they receive emails that they did not agree to receive.

I guess solo ad is the only option (but maybe not the best one) for affiliates who do not have a site or do not know how to operate one, and see the potential of using Facebook or Twitter as close to none.

[RacingJim]

Thanks for your feedback. Actually, I am not an affiliate or affiliate manager, but I run a site that provides information about bitcoin casino affiliate programs so that affiliates could easily see these information and create an informed decision as to what program they want to partner with.

How do you know which of the affiliate programs to recommend (or not) if you aren't an affiliate yourself?

[Rommel_BCA]

How do you know which of the affiliate programs to recommend (or not) if you aren't an affiliate yourself?

My site does not recommend, rather we provide information. I research about the affiliate programs and contact them personally so that the site would have correct information. Then we leave the decision-making to the affiliates if the advantages of the program is attractive for them. You can visit my site, bitcoin casino affiliates (sorry i think i still could not paste link) and see the brand reviews there as well as the comments made by the subscribers, both positive and negative.

Also, we recently launched the affiliate comparison wherein we compare the pros and cons of two brands and let the affiliates decide if the advantages outweigh the disadvantages. You should check that one out as well

[DobraMine]

I guess the effect depends on the niche of the affiliate. So some it may work.
And spam or not - it depends on which channel of communication you will choose. If it is ad in Google, it isn't spam